| Small businesses need Public Relations, possibly more | | | | corporate fashionwith mat features to print and online |
| than large corporations, to put them on the map. If you | | | | newspapers nationwide at half the price. A young |
| consider that time is money, however, you may find | | | | service like Points of Persuasion Syndicate provides |
| that handling your own public relations is a daunting | | | | PR preformatted newspaper features free to editors |
| task and not necessarily worth the monetary savings. | | | | nationwide. Their columns get printed exactly as |
| Here are some ideas of how to get the best bang for | | | | written when the mentions are subtle and useful for |
| your PR buck by thoughtful outsourcing: | | | | the publication's reader. These trademarked, |
| Use your business library. If you are savvy enough to | | | | non-copyrighted features are picked up regularly by |
| identify the best media for your primary target | | | | suburban daily and weekly papers, and remain on |
| audience, your local library or the nearest city library | | | | P-O-P-S' editorial website for six months to a year for |
| near your very small town has valuable informational | | | | instant downloads. |
| tools to assist you at every turn. The librarian is a | | | | People talk of Public Relations as free compared to |
| public resource that your tax dollars pay for anyway. | | | | the expense of advertising. PR is never free but used |
| Having identified your target media, find a PR agency | | | | strategically, it is more believed than its more costly |
| that charges by placement success instead of a | | | | brethren. Each time a placement is made your |
| standard six months or yearly contract. In that way, | | | | business is getting the endorsement of the editor of |
| you can share the PR burden by supplying the media | | | | the publication, or host of the radio and TV show. The |
| to be targeted, and pay only for premier hits. Besides, if | | | | public depends on these consumer advocates to help |
| the placement is impressive enough, you can put it on | | | | them make the decisions important to them and their |
| your website, and get incredible mileage from it. | | | | families. |
| Market your business service or product in the | | | | |