Social Media And The Four Major Record Labels

rner, Universal and Sony have always seemed to leadquantity of Twitter followers does not reflect
the way in terms of how music is marketed and whichinteraction or quality of those followers — for all
platforms work best for getting the artist’swe know all 43,000 of Universal’s followers
music to the audiences, but it was only in the last fewcould be bots or inactive Twitter accounts!
years that social media and the online digital revolutionNumber of retweets
has led way for artists to take a lead in the game. ButRetweets are one of the best metrics on Twitter to
how are the major record labels coping in the world ofwork out how much your followers agree with or
social media? Are they fully utilizing its capabilities, orenjoy your tweets. Interestingly we found that EMI are
like many musicians are they still not fully convincedby far in the lead with an average of 24 retweets per
that social media is an optimum platform for music?tweet! See what I mean about quality of followers
Well, the signs show that the probably are convincednow? :)
of its power (all four majors are active users ofNumber of clicks per link
Twitter and also run frequently updated blogs) but asAs well as being a great branding opportunity and
the following statistics collected by Thereputation management tool for the four major record
Musician’s Guide shows, only one record label islabels, Twitter is also a way for them to refer visitors
actually using Twitter well — EMI.to their website and the websites of their artists. EMI
Twitter Followersare once again in the lead with an average of 197
@Universal_Music are clearly in the lead with 43,000clicks per link posted — which is not too bad
followers, while EMI are a long way behind with justwhen you consider they only have just over 4000
4000 followers. However, this means nothing asfriends!