| Do you have a clear understanding of what is being | | | | analyzed at a glance. Filtrbox can be placed in the |
| said about your brand throughout the Web? If your | | | | same league as Trackur. Website: |
| answer is yes, congratulations, you're a step ahead of | | | | Pricing: Contact Filtrbox. |
| many others. Make sure you keep ahead and profit | | | | Overall rating: Tool for companies who want to go |
| off the benefits. If your answer is no, start as soon as | | | | further than the free tools and want only the core |
| possible understanding your landscape and what | | | | abilities for Social Media Monitoring. |
| intelligence could be extracted from the Web | | | | BrandsEye: More and better results than Trackur. |
| concerning your brand. | | | | Brandseye offers the possibility to mark irrelevant |
| The Social Media monitoring market is in the innovation | | | | & SPAM entries. The system has many options |
| early adopter stage; many companies are building an | | | | to analyze your entries, so you need to invest time to |
| ORM (Online Reputation Management) system. The | | | | get acquainted with all the options. BrandsEye offers |
| market is forecast on a total of 60 million GBP this | | | | two extra tools, Firefox extension and Recent |
| year. Due to this "hype" and need for such a system, | | | | Mentioned Gadget, I did not use them vastly, but handy |
| there is an abundance which makes the choice more | | | | tools! The results are quite good, again, the coverage is |
| difficult. | | | | far from complete, but the returned entries are often |
| The last year I've been testing a couple of Social | | | | much more relevant. BrandsEye offers the possibility |
| Media monitoring systems and below is an evaluation | | | | to add RSS feeds so it will keep on finding results (as |
| of the tools. | | | | mentioned before, I knew I posted on a blog), if the |
| I'm testing simple tools like Google Alerts, Yahoo! | | | | system doesn't find the entries initially and automated. |
| Alerts, Blog Search, Technorati Search and Delicious | | | | This is a work around, but good that they thought of it. |
| versus the advanced tools: Trackur, BrandsEye, SM2 | | | | Website: |
| and Filtrbox. | | | | Pricing: starting from $1 per month to keep track of 5 |
| The major difference between the two lies in the | | | | phrases/keywords. |
| amount of possibilities offered by the tools to analyze | | | | Overall rating: A basic 'advanced' tool which offers |
| and act upon the output. Disappointing was the | | | | much more than many others. A good |
| (relatively) low coverage of all the systems, for me this | | | | value-for-money proposition. |
| is important so that I have the most complete | | | | SM2: This system has the most options of all the four |
| overview of what is happening. I tested the coverage | | | | tested systems, charts and graphs are available in the |
| by posting and commenting on blogs and other social | | | | system. A great addition to this system are the |
| media platforms with certain keywords, after a month | | | | Sentiment tools, Brand References, Content Tone, |
| or two, by far all the postings were found. | | | | Content Emotions offer you a wide variation of |
| The simple tools are easy in use, you set up alerts on | | | | approaches to analyse and understand your entries. |
| keywords and the results are delivered through email. | | | | SM2 offers a full-fludged monitoring system for |
| Basically automating the process of searching and | | | | companies who are keen to deeply understand their |
| being kept up to date, the qualitative analysis of the | | | | target market, brand perception and has the ability to |
| results must be executed by the person. If you haven't | | | | spend enough time (and money) in the system. The |
| started yet, start with one of those services, they're | | | | results are good! Website: |
| easy in set up and hardly cost you time. In the | | | | Pricing: starting from $600 per month to keep track of |
| meantime you can orientate on the more advanced | | | | 5 phrases/keywords. |
| (paid) tools. The basis of these tools is the same as | | | | Overall rating: Superb system, take your time to learn |
| the simple tools, track keywords throughout the social | | | | and understand it. |
| sphere. | | | | Conclusions: |
| Trackur: The system is very easy in use and not a lot | | | | It's good to know where the conversations take place, |
| of options besides the basic ones (which are the most | | | | if brands are visible, check out competitors. No 100% |
| important of course) The results were poor because it | | | | coverage, but better than the basic (free) tools, the |
| returned too many irrelevant entries, besides this, it did | | | | tools give companies trend insights throughout their |
| not find many targeted entries which were about the | | | | markets. Marketing and advertising agencies can |
| keywords. You can't mark something as Irrelevant or | | | | include Online Reputation Management tools within their |
| Spam so that the system can update itself. (I stopped | | | | current offer (free or paid), but white label solutions are |
| using this system for quite a while, it can be very well | | | | not widely available yet. (Reputation Monitor & |
| the case that Trackur has updated itself massively, | | | | SM2 offers white label solutions). Prices are relatively |
| this is only an expression of my experience). Website: | | | | cheap, agencies can offer a better service to their |
| Pricing: starting from $18 per month to keep track of 3 | | | | clients when incorporating Social Media Monitoring tools |
| phrases/keywords. | | | | to have a better understanding and response for the |
| Overall rating: Tool for companies who want to go | | | | clients. |
| further than the free tools and want only the core | | | | Our society is getting increasingly connective and |
| abilities for Social Media Monitoring. | | | | responsive, tap into the vast source and apply to it all |
| Filtrbox: I'm testing Filtrbox Basic. The intuitive, Web | | | | kinds of company goals and departments (like |
| 2.0-ish interface which works well. What stands out | | | | customer and market intelligence, customer service, |
| directly is the low amount of entries returned, the | | | | market research, brand recognition etc)! |
| entries that are returned are categorized and can be | | | | |