Social Media Monitoring - What is Being Said About You Online?

Social media stuff ups have hit the headlines again thisput up on the web is there for the world to see, the
week, with reports of more staff being fired from U.S.web is a permanent record, it is not anonymous! If you
companies for publishing stupid and compromisingput something up in a public forum like Facebook,
pictures of themselves on the web.MySpace, tweet about it or post a video to flickr, its
The Sydney Morning Herald reports that some largethere for good. Why? Because search engines like
firms are hiring local companies to monitor their onlineGoogle will cache web pages, so your information will
reputation, and have raised questions about the ethicsbe out there, long after any given web page is taken
of such activities, like investigating staff profiles. Somedown.
companies could face litigation in Australia for unfairThis could be great for raising the standards of
dismissal if they choose to act upon seeminglypersonal accountability - maybe if we know we're
inappropriate conduct by employees. As activities,being watched all the time, we might act like it, and
comments and conversations undertaken in ansociety's behaviour might get adjusted accordingly.
employees own time, in a private setting, and are aThen again, maybe we will just get used to lower
part of personal life, some would say that they shouldstandards, if everyone knows everything about
be beyond the reach of the employer.everyone else, then it becomes a level playing field,
Right or wrong, personal life or business, whatever youjust maybe.