| It’s raining orkut, myspace, facebook, hi5,bigadda | | | | networking sites are a good place to get scraping (not |
| and countless amount of social networking websites-all | | | | to be confused with scrappingJ). |
| meaning business and justifying the cliché, ‘be in | | | | You should visit these social networking websites; |
| touch.’ Social networking sites are the hot places | | | | leave a link to your blog or website. It can work |
| where people chat, refer, tease, congratulate and play | | | | wonders for the online reputation management of your |
| the blame game. It is also the best place to | | | | brand or product. You can scout some of the profiles |
| recommend something that is pleasant or to warn | | | | that are relevant and find out how people talk about |
| someone against something that is unpleasant. | | | | your business. If the response is not so flattering, you |
| There are occasions when a guy asks his online friend | | | | should start undoing things which are going wrong. You |
| for a date and she agrees with a coffee joint that is | | | | can start communities that talk good about your |
| known for its cool ambience and wonderful coffee. If | | | | company. You can reply to some of the harsh |
| that café happens to be yours, a positive remark | | | | comments or scrap your point of view and leave |
| like this can be quite encouraging. Being a member of | | | | some proof that backs your statement. This can be in |
| a social networking site, I scraped my friend about | | | | the form of a link that leads to your corporate blog or |
| meeting at an inn some miles away from my house. | | | | website or testimonies of people who have liked your |
| My friend replied enthusiastically that the inn has some | | | | product or service. Never be judgmental or defensive |
| fond memories because it was the place where he | | | | in your scraps or responses. Be honest and forthright. |
| had taken his wife for their very first date. | | | | Apologize when wrong but highlight things which can |
| Small things like these can not only nurture relationship | | | | be interesting and value-enhancing to the people |
| but also act as a deserving pat on the back of | | | | concerned. |
| establishments, businesses and corporations which | | | | For people who like your brand or product, you can |
| started these endeavors. In fact some enthusiasts and | | | | use their views as testimonials for your corporate blog |
| fans who patronize certain hotels, movies, corporate | | | | to endorse your product after taking their permission. |
| houses even initiate online communities within these | | | | For people who like your product or service, thank |
| social networking sites. Like minded people become a | | | | them politely and let them know that you’d be |
| part of these communities and add their views and | | | | keeping them updated for anything new that would be |
| opinions. For a company who wants to manage, | | | | interesting for them. |
| improve or even enhance their online reputation, social | | | | |