Stakeholder Management - Leveraging Value at Your End Too!

Managing the stakeholders in the business activitiessomeone on your team who is prepared to listen well
that you deliver is a vital part of the work of anyand be empathetic to their cause.
manager. Even where you think that you might notAnother - perhaps slightly hidden - benefit is the
have stakeholders, it's time to realize that you do.development your people will get when you show your
Stakeholders are any group or individual that will ortrust in them to get involved with this important activity
might be affected by whatever it is that you do, be it aon your behalf.
project or just a simple bunch of activities that you andWhen you see the growth they show, as they are
your team are involved with.exposed to challenging situations and come through
Keeping stakeholders onside is critical if you want athe other side in one piece, you will really understand
smooth run to the successful conclusion of yourthe possibilities that stretching your people can offer.
activities. Preferably you have them on your sidePeople development does not come when they are
helping you along the way. At worst, you want neutralsgiven tasks that are always comfortable. Performance
who are not actually going to get in your way.improves when they are given new experiences and
To manage stakeholders effectively, you need time,find learnings that they are thrown into, albeit with your
focus and great communication skills. For a manager,support - of course - from the sidelines. Learning by
this can, in some circumstances, be really demanding inexperience is always the most potent.
terms of the amount of effort they have to make, notIn saying this, where they are successful in managing
to mention the significant investment in time too.your stakeholders effectively, it's really useful for them
To help with this, where you have capable - or evenwhen you acknowledge their effective contribution,
potentially capable - individuals on your team who arebecause it builds their confidence, as well as lifting their
able to chip in to support you, it's always going to be amotivation, both of which will be necessary as you
valuable contribution.grow the capabilities of your team overall.
They will share with the grunt work as a minimum andBy making sure that those of your people who are
potentially there will be added value in the relationshipson-side with the team effort get credit as the project
that they are able to create with the stakeholdersmoves on, your future advocates are created - and
themselves, who often will be happy to work withthat will add value to your team for years to come.