Stakeholder Management (or the Importance of Being In Charge)

I turned down a job just recently. Oh sure – thesponsor, then you need to set some clear boundaries
deadline was impossible, there weren't enough peoplewith this person and with your team. Agree up front on
(or the right type of people) in the project team to doa regular get together to review and discuss status
the job, the scope of deliverables was poorly defined,with them. The more hands on they are, the more
and it was over 3 hours away from where I lived. Butoften you should schedule this – the more
none of that was the reason I turned down the job,information they get from you the less they need to
even though I was asked to name my own price. Thebother your team. You need to make yourself the
problem was the Project Owner.go-to guy.
As I work as a contractor, before I take on a newAlso put in place formal reporting like a regular weekly
Program or Project Management role, I try to get awritten status report with dashboard indicators, key
feel for the stakeholders involved. In this case, I went inissues and risks, schedule and budget status.
for a 3 week stint to prepare their overall programInvite them to key stakeholder sessions – get them
plan. This brought me into close contact with all theto present to executives. You need them to feel like
key players in the project, from the project owner, tothey are involved, but you still need to be in charge and
the sponsor, to key stakeholders in other departmentsmanage what they are saying. And make sure your
and the project team.team feels comfortable to let you know when they
As I said above, this project had lots of challenges, butare approached to do some "special tasks" for the
none more so than the Project Owner. This guy (let'sproject owner or sponsor so you can nip it in the bud.
call him John) had absolutely no project managementAnd be honest with this person. If you put all these
skills, and was smart enough to recognise this andsteps in place and it still doesn’t work – tell them.
therefore hire a contract Project Manager with theAsk them if there is something wrong with your
necessary skills.performance that they feel the need to go directly to
However I noticed during that 3 weeks that John wasyour team. Quite often these people don't realise the
a very hands on Project Owner – and I meanimpact their actions are having on the project.
hands on. He would wander out of his office, ask howIf your unruly stakeholder is a senior stakeholder from
some piece of the project was going, then advise theanother department (like the Marketing Executive or
project team member what they had to do and when.the IT Manager) then it's a little trickier. It can be difficult
Now in many instances, the interim Project Managerto suggest a one on one with an executive you don't
was standing right there. John didn't ask him – hereport to. What I do instead is offer to brief them and
went straight over to the project team member –their senior department heads regularly on the status
asked them – and then gave them work to do.of the project. This makes it more inclusive (and less
How would that make you feel as a Projectlike you are just trying to manage this executive), but it
Manager?still gives them an opportunity to get a better insight
And this Project Manager was no dummy (perhapsinto the project than they would normally.
not assertive enough…), but he had no control overMake sure they and their department heads know
John. John had been in the organization longer, was athey are welcome to raise issues with you at any time,
senior executive of the company, and no businessand that you are happy to involve anyone in their
analyst or marketing specialist is going to say no to andepartment they would like.
executive! It made for very tricky status meetingsIf your unruly stakeholder is a project team member or
when people tried to explain why they hadn’t doneworking level stakeholder from another department
what the Project Manager wanted done, becausethe first question you need to ask yourself is what
they were too busy doing work for the Projectdegree of influence this person has.  If this person is
Owner.someone that other team members listen to, or
So – the time came for me to go, and the Projectsomeone who can influence how their department
Owner called me in to try to talk me into staying on asviews the project, then you need to sit down with this
the Project Manager. He was shocked that I wouldn'tperson and find out why they are doing whatever
stay – it was a great project, good team, namethey are doing (whether that be bad mouthing the
your own price! But I asked just one question whichproject, complaining about the amount of work to
made him stop in his tracks – who would be indone, etc).
charge if I stayed on the project. John thought it wouldThis requires good people management and listening
be him.skills to be able to get to the heart of the problem. I
I pointed out that John had no project managementonce took over the management of a project that
skills, had recognised this enough to realise he neededwas in trouble, and immediately ran into a wall of
a Project Manager, and yet would not give the Projectnon-cooperation from the IT Department. I tried talking
Manager the authority needed to do the job! I askedwith the IT Manager, but it soon  became apparent he
him if he thought I could do his job? His answer,had no influence over his own team. I tracked it down
unsurprisingly, was "no". And yet, I pointed out, you'reto 1 business analyst who was hugely influential as she
telling me you can do my job? I left.had been with the company for so long. When I sat
But it isn't always that bad. I have to say that is thedown with her to find out why the IT Department
only time I have ever given up on stakeholderwere being so reluctant to work with us, it turns out
management. No matter how bad a Project Owner orthis woman was good friends with the Project
senior manager can seem to be, you can usuallyManager I had replaced.
manage them if you use the right approach. However,Once we sat down as adults and discussed my role,
in this case, with everything else stacked against thehow I came to be on the project, and what I was
project, I decided it wasn't worth the risk to gettrying to achieve (which was NOT to damage the
involved.reputation of the previous manager), things improved!
So – how do you manage unruly stakeholders?So you see it is vitally important to be able to find the
I basically break it down into where they sit in relationREAL cause of the issue. Never be afraid to sit down
to the project. Are they the owner or sponsor of thewith people one on one and be honest with them.
project? Are they a senior stakeholder from anotherThe key with all stakeholder management is
department? Or are they a project team member orcommunication. Make sure they get enough, at the
working level stakeholder from another department?right time and from the right people. And good luck!
If your unruly stakeholder is your project owner or