| The challenge of today's business makes it essential to | | | | PR Tip #2: Establish strategic alliances with other |
| get your company's portrayed positively in the media. | | | | organizations toco-sponsor programs or events and |
| In today's business world, the image and reputation of | | | | use their mailing lists. |
| your business is critically important. And therefore, it is | | | | PR Tip #3: Contact your local weekly newspaper and |
| essential that businesses and organizations have an | | | | offer to write a monthly column. |
| effective and strategic public relations program and | | | | PR Tip #4: Write letters to the editor and/or write and |
| positive and healthy media relations. Too many | | | | submit an editorial in your target media. |
| businesses do not have any organized public relations | | | | PR Tip #5: Always include your contact information, |
| plan to achieve healthy publicity for their organization | | | | including your website address in every news release |
| year in and year out. Many firms complain that they do | | | | and external communication. |
| not get any positive publicity and feel they are ignored | | | | PR Tip #6: Develop a list of key influencers and the |
| by the media. And there are many businesses and | | | | "movers & shakers" in your area and send them |
| organizations that get extremely negative publicity that | | | | your newsletter. |
| could have been prevented and/or cured by an | | | | PR Tip #7: Develop an Internet/email address book of |
| effective PR plan. The good news in all of this is that | | | | key media contacts to facilitate the ability to instantly |
| there is a series of strategic PR tips and prescriptions | | | | spread your message to the media. |
| to help companies and organizations achieve positive | | | | PR Tip #8: Develop an effective website and include a |
| publicity and an enhanced image and reputation. This | | | | "news" section to post your news releases and list |
| article presents ten (10) strategic PR tips to enhance | | | | sources of media coverage you receive. |
| your PR plan. | | | | PR Tip #9: Research and pursue opportunities to be |
| PR Tip #1: Identify other communication vehicles such | | | | interviewed on Talk radio programs. |
| as newsletters and websites of strategic partners to | | | | PR Tip #10: Offer to be a speaker at your local |
| extend your public relations network. | | | | community service clubs. |