| Online Marketing refers to marketing of your product | | | | appeals to specific interests and tastes rather than a |
| or service over the internet. Online Marketing allows | | | | broad demographic. Online marketers can cater to |
| you to promote your products and services online at a | | | | markets segmented according to age, gender, |
| fraction of the cost of traditional advertising. | | | | geography and other general factors by advertising in |
| Online Marketing involves creation of a strategy | | | | specific websites. |
| suitable to your websiste to promote your business | | | | - Geo- marketing: One can deliver different content |
| online. It binds together creative and technical aspects | | | | according to geographical location, IP address, ISP of |
| of the internet including design, development, | | | | the customer. |
| advertisement and sale. | | | | - Different content by choice- The consumer can |
| Online Marketing involves different business models. | | | | exercise his or her choice of information |
| One is direct selling to buyer, another by generating | | | | - Relatively inexpensive- Online Marketing costs |
| leads to websites and even a model called affiliate | | | | minimum compared to other media like print and TV. |
| marketing in which product is developed by one | | | | There is no need to spend on physical premises. It |
| person and sold by another with an arrangement for | | | | involves a fraction of the traditional advertising |
| profit sharing. | | | | budget. |
| Some of the methods of Online Marketing are: | | | | - Global business- At the click of a mouse, reach out |
| - Banner placement | | | | to a global audience |
| - Internet search engine placement | | | | - Measuring statistics is easy-Nearly all aspects of |
| - Search engine optimization | | | | online Marketing program can be traced, measured |
| - E-mail newsletters | | | | and tested. Advertisers can use a variety of means |
| - Link building | | | | like Pay per impression, Pay per click, pay per play or |
| - Article submission | | | | pay per action. |
| - Affiliate Marketing | | | | - Accountability- Online Marketing vests advertisers |
| - Online direct selling | | | | with a greater degree of accountability. |
| - Pay per click advertising | | | | In spite of these advantages not all businesses are |
| - Online Public Relations | | | | online oriented because of the following disadvantages: |
| Online Marketing is the buzz word today. It has many | | | | You could get involved in illegal or unethical practices |
| advantages. | | | | like spamming. Another disadvantage is that sometime |
| - One to one approach-The targeted consumer is | | | | business is such that it requires a physical |
| browsing alone so the promotional message reaches | | | | demonstration and needs to be tangible to the |
| him personally. This is used in search engine | | | | consumer. Or you might be targeting a consumer who |
| Marketing where advertisements are based on | | | | is not computer savvy. Also, many customers will not |
| search engine results. | | | | be comfortable doing online transactions with their |
| - Cater to specific interests-Online Marketing and | | | | credit card. |
| geo-marketing is a form of Marketing that | | | | |