| Earlier when people discussed media, it pointed out to | | | | the Public Relation Agency promotes all their upcoming |
| three directions, Newspapers (Advertisement), Radio | | | | products in collaboration with other marketing |
| Commercials & Television (Films Included). The last | | | | consultants (read advertisement), so that prior to its |
| decade saw a financial revolution in the Indian | | | | launch the product is highlighted & given due |
| economy where new business were born, giving rise | | | | importance. An Event Management Company |
| to the importance of marketing & advertising. The | | | | promotes and hosts Corporate Events, Marketing |
| rise in demand saw media agencies opening up in | | | | Programs and special live events. Marketing & |
| major business hubs trying to accommodate their client | | | | Communication Consultants chalk out an USP that will |
| requirements. The main function of a media planning | | | | not only trigger off your business but also help it |
| & buying agency is to ensure thorough | | | | survive successfully in the longer run. In order to ensure |
| communication of their clients with potential customers, | | | | this one will have to keep supplementing the product or |
| masses & classes alike depending on the range | | | | business venture that is launched with something new |
| of the business venture. They also work with their | | | | on a regular basis. |
| clients' agency partners who develop and implement | | | | Other new form of marketing that is being highlighted is |
| activity across Public Relations, events marketing | | | | In Film Marketing. It is a new concept where products |
| & management, advertising concepts & | | | | are showcased in the film itself, other words the |
| various direct marketing communication consultancies. | | | | products are endorsed by a celebrity in the movie. It is |
| Media agencies bring efficiency to their clients across | | | | a new form of advertisement that a Movie Production |
| media planning and negotiation points as they have the | | | | Company utilizes to launch new business vehicles. |
| specific expertise, volume leverage and theoretically | | | | Off-late traditional media has given away to digital |
| deliver economies of scale and reduce per media | | | | & interactive mediums where conceptualized |
| booking transaction cost. | | | | ideas are in the fore. With the advent of the internet |
| Breakup wise any major media group would consist of | | | | people have found new means to communicate with |
| the services mentioned. The KRA (Key responsibility | | | | as many people possible within a short time frame. |
| area) of an advertising agency is to create, manage | | | | There is no point in having a business if you are not |
| & handle marketing, branding & sales | | | | marketing it. Effective advertisement and marketing |
| promotion for its clients. A Public Relation Agency | | | | strategies gives your business a new dimension, brand |
| manages the flow of information and bridges the gap | | | | builds it and regulates more sales and area of reach |
| between any major business organization & its | | | | by converting targeted users into potential customers. |
| potential consumers. If the business group is reputed | | | | |