| Viral Marketing is free, word-of-mouth advertising. It's | | | | your campaign and reap the rewards. |
| important to provide an incentive that encourages | | | | - Inexpensive set-up - it requires very little time. |
| others to spread the word about your product, quickly | | | | - Viral marketing tools are easy to develop (i.e. create |
| and inexpensively with little effort on your part. This | | | | an e-book without knowing how to write). |
| creates potentially exponential growth in the | | | | - Establish a solid reputation quickly. |
| message's visibility and effect. | | | | - Easily combined with other marketing methods (i.e. |
| Hotmail is an example of successful online marketing. | | | | include as an incentive with other products). |
| The company started offering free e-mail accounts, | | | | - Increase targeted traffic to your website quickly and |
| with a link back to Hot Mail at the end of every e-mail | | | | easily. |
| message sent by one of its customers. That spread | | | | These online marketing strategies will help enhance |
| the word about the service like a virus, with every | | | | your web presence, by rapidly increasing web traffic, |
| customer a virtual "carrier" of the message. | | | | gaining more links and establishing your reputation as |
| Benefits of Online Marketing Include: | | | | an expert in your field. |
| - Free advertising | | | | Enlist a niche Online Marketing Strategies firm |
| - Short term gains - immediate visitors. | | | | specializing in Online PR and Online Community |
| - Long terms gains - attract visitors for years to come. | | | | Development in your viral marketing campaign will |
| - Exponential growth - reach a large audience with | | | | result in effective viral marketing strategies for brands, |
| minimal effort. | | | | resulting in significant online audience development. |
| - Automate your marketing methods - simply set up | | | | |