| The economic bloom that India experienced last | | | | Agencies. Currently the entire concept and |
| decade saw the birth of numerous business which | | | | infrastructure that used to be associated with Public |
| were introduced for the first time in the Indian | | | | Relation Agencies has undergone a complete |
| Sub-continent. Many companies opened up for the first | | | | transformation. Previously companies had a division |
| time. Eateries like McDonalds, Dominos which were | | | | that dwelt with Public Relations, but as of now the |
| highly successful in the west opened up their markets | | | | demand for PR has increased to such an extent that it |
| in India, but needed to spread their name to the | | | | exists independently. Whether it is corporate or IT, |
| common folks. The concept of wireless | | | | entertainment or media, every other money making |
| communication was also introduced for the first time. | | | | mogul will have a PR organization solely for the reason |
| But they all needed one thing, consumers. How were | | | | to increase their stakes and that could only be possible |
| they going to spread awareness of their businesses? | | | | by reaching out to the maximum amount of person or |
| How would they reach out to the mass and class | | | | public on a whole. All in all you could say 'Brand |
| alike? It was here that Public Relations played an | | | | Effectiveness’ largely depends on the sort of PR |
| important role. Holding press releases, media meets | | | | working for them. Today you have Big time celebrities |
| and hosting events to promote the same saw the | | | | who are going all the way to hire PR agencies to |
| entire coverage being spread out to every corner in | | | | market them to the masses. Right from cinestars, to |
| the country, either through newspapers or television | | | | sports icons, to politicians to party socialites and to |
| channels. By spreading news about your business and | | | | even Social workers every one has a PR firm or a |
| keeping the people updates is the core activity of | | | | personal executive to keep them updated. Undertaking |
| Public Relation Agencies. | | | | a PR campaign isn’t simple. One has to understand |
| Effective Brand Building holds the key to success for | | | | the psyche and activities involved within and around |
| any major businesses. Say you launch a product and | | | | the media with an alert mind. When you try promoting |
| through various promotional tactics it succeeds to | | | | one client you will have to understand that there are |
| serve it’s purpose. What happens after that is your | | | | million others of the same genre that exists some of |
| business name or product name automatically gains | | | | whom you must have promoted yourselves, so how |
| significance in your market and thereafter you spend | | | | do you promote this one differently. Turning potential |
| less for promotions for following product launches. | | | | users into guaranteed consumers should be primary |
| Attending and speaking at conferences and regular | | | | objective, and that is something that PR agencies |
| interaction with the press and media are certain | | | | handle extremely well. |
| activities that are undertaken by the Public Relation | | | | |