The Heroes and Villains of Corporate Communication

I recall a former boss telling me (about 20 years ago)In any communication scenario where email as been
that he felt I was shouting at him by using upper caseselected as the medium, a reliable tool can be helpful -
in response to his emails. Even though in my mind thehere is The A5 Email Management Tool.
upper case was to separate my comments from hisAim - what is the objective, for information only or
and hence aid easy reading, I've not used it since.does it require action?
There is often misalignment with what we intend andAudience -who is it intended for and what is the
what is received. In the wonderful world of electronicrationale for each of the TO & CC audiences?
communication, the bad feeling that is produced by aAppropriate - how will the message be tailored so that
de-motivating email can spread like a virus. Theit is appropriate for each recipient?
senders of these kinds of emails tend to fall into oneAction - who needs to do what and by when?
of four groups:Accountability - who is going to make sure each action
Amiable Diplomat - Holes in the backs of trouserspoint is carried out in its allotted timeframe?
through much non-committal sitting on the fenceThe steps can be split into two parts:
Information Taxi - Forwarding emails without addingBefore drafting, check Aim, Audience and
value and without getting too involvedAppropriateness.
Railroader - Intense passion to push something throughBefore sending apply two final checks:
but no room upstairs for other opinionsAction -have you made it clear who is going to do
Bad Cop - Using email to flex power muscles andwhat?
belittle othersAccountability - if action is not carried out you will have
Of course like all behavioural models, these are lesswasted your time
about fixed roles but more about styles that we canOrganisations are littered with staff angry or upset
slip in and out of during the course of a working day.with a message that has arrived into their mailbox
Email is a warm and loaded gun - if you shootwhich can have a devastating snowball effect on the
someone may shoot back. The speed of response itworking day. A5 may help to be the preventative
encourages is often the very cause of the lengthy andwhilst the cure is simply an honest conversation with
unproductive mulling that follows.the sender. In conversations of these kinds the past
Many an executive has sat seething over the contentscan creep in and discolour the present. The HERO
of an email fired into her inbox, unable to workModel delivers the required pep talk for conversations
effectively until the effect has worn off. Many anthat might otherwise be confrontational and
executive has sat mourning over the loss of dignityunproductive.
due to aimed criticism shared in front of a 'cc'Start with the premise that you are both Human with
audience. We have often learnt the hard way that thesimilar needs and concerns;
Internet's most powerful gift can easily become theShow Empathy and seek to understand the motivation
most toxic of weapons and needs to be handled withbehind their behaviour.
extreme care.Demonstrate sincere Respect to the person whatever
So what happens when the communication processhas gone on in the past.
that has begun between two associates breaks downTalk with an Openness that will build bridges and move
and action remains pending with no apparent sign ofthings forward.
progress? Radio Silence can be frustrating andAsk yourself: what can I do to improve this
although incessant chasing can work, sometimes anrelationship? What would be the benefits of having this
alternative strategy is required. It could be a case ofconversation? What are the costs of not having it?
varying the modes of communication, possibly theCommunication Heroes can patch up relationships
approach or maybe it's a call to do something radicallydamaged by email, always achieving the best results
different.through the energy of conversation.