The Most Powerful & Cost-Effective Marketing Tool Available

The most important part of a media campaign orworks.
public relations campaign is that you start. The bestAnother client we were working with was looking to
game plan is going to get you absolutely nowhere ifestablish herself as an expert in her field and was also
you don't implement it. If you can afford to hire a publicworking on a book that she was planning on self
relations firm or media consultant, search for a PR firmpublishing. Prior to the book's publication we were able
that understands you and your story(s). An effectiveto land her media coverage in the New York Times,
media relations campaign comes down to two mainthe Los Angeles Times, Time Magazine, NBC, NPR
steps, discovering your story and being able toand other media outlets. That high level media
effectively tell it in a compelling interesting way - andcoverage helped interest a major publishing house. The
knowing who to tell your story to.publisher bought the rights and the book went from
What's vital is getting that initial press coverage andbeing self published to getting a major release.
knowing how to grow it from there. For example, weRemember PR has myriad uses; it reaches your
were working with a client who had very little mediatarget market, establishes you as an expert in your
coverage. We were able to secure an article in afield, can brand your company more effectively than
regional magazine and using that as our calling cardother forms of marketing and gives you promotional
were able to land a segment on Oprah. Obviouslytools in the forms of magazine and newspaper articles
leaping from a regional magazine to a major nationaland TV and radio interviews. Used wisely and
TV show isn't the norm, but it is possible, and that iseffectively, dollar for dollar, PR is the most powerful
basically how an effective public relations campaignand cost-effective marketing tool available.