| Social interaction and online social networking came in | | | | 2004. It was said to be the competitor of the first |
| the early 90's. From the concept of linking the | | | | three sites. Since then, Facebook has come a long |
| computers electronically is the starting point of | | | | way developing a large number of add-on applications. |
| arbitrated social interaction through the internet. The | | | | As it begun to open the site to the non-US college |
| earliest services that supported the online social | | | | community, it has achieved its popularity to other parts |
| networking are the following: Usenet, ARPANET, | | | | of the globe. Up to now, it is regarded to be the largest |
| LISTSERV and the BBS. As the Information Routing | | | | and fastest growing site in the world. |
| Group came, it was able to develop a schema as to | | | | Not just for social usage, in the business industry as |
| how the proto-internet might be able to support the | | | | well the networking sites have become one of the |
| idea. | | | | business strategies of the capitalists. As said, there are |
| In the year 1999 the first trust-based social networking | | | | about 200 sites that are existing and emerging from |
| model was launched. It was developed by the Epinions. | | | | different online social networking models. |
| Since then, a great number of networking sites came | | | | Whether it is a big or small company, they found it |
| into place. A lot of innovations have got underway. | | | | beneficial in using these sites as one of the many |
| There were a lot of opportunities for the users to | | | | enormous way of building brand name and image. One |
| have a more control on the content and connectivity. | | | | author of marketing book have said there are 5 major |
| In the year of 2002 up to 2004, there are a lot of most | | | | uses for business and the trendy sites and these are |
| popular online networking sites that was able to | | | | the following: It creates brand awareness, it can also |
| emerge in the world. The first one to became famous | | | | be an online reputation management tool for recruiting, |
| was the Friendster second was the MySpace and | | | | a good way of knowing about new technologies and |
| came in the Bebo. These sites had become a | | | | the competitors and as a lead general tool to intercept |
| mainstream for the global users of online networks. | | | | potential target market. |
| Facebook also has its rapid growth as it started on | | | | |