| There are seven key search engines used by | | | | also be maintained by SEO groups in order to create |
| reputation management advisors to help maintain the | | | | a good online image. |
| desired reputable results of individual companies. These | | | | Blogging is not a search engine on its own but the |
| online groups consist of micro-sites, social media, RSS | | | | keywords a company uses to create and maintain |
| feeds, business profile linking, blogging, Wiki-Site, videos | | | | their blog become the links used by the popular search |
| and other media. | | | | engines. SEO technicians help businesses set up their |
| The main objective of reputation management, also | | | | blogs and teach them how to use them to their best |
| known as SEO or Search Engine Optimization, is to | | | | advantage. |
| target the unwanted feedback posted on popular | | | | Videos and other media have also become highly |
| search engines. The idea is not to eliminate it directly | | | | accessible through popular search sites such as |
| but to make the posts irrelevant and unnoticeable to | | | | Youtube. Wiki-sites are also popular sites to search out |
| the general online public. This is accomplished by | | | | a company's history, information, and profile. However, |
| creating keywords that will detect good feedback at a | | | | Wiki-sites cannot be easily written just to satisfy |
| higher frequency than the bad feedback. | | | | desired reputation results. |
| Micro-Sites are used to funnel the keywords used by | | | | Social media is a popular source of learning about |
| a company in order to direct potential customers to | | | | companies and the products and services they |
| the desired information. The management team usually | | | | provide. For many companies this can be seen as a |
| helps to set these sites up. They then work with the | | | | threat to business. However, the wise companies that |
| organization to maintain the good reputation. | | | | are not only surviving but are thriving due to these |
| Social Media such as Facebook or MySpace are also | | | | internet sources are those who have learned how to |
| excellent search results that can be maintained with | | | | use them to their advantage. |
| positive feedback. These sources can be monitored. It | | | | Reputation management companies have designed |
| can be strategically focused and worded to help give | | | | their business strategies around the opportunity to help |
| the public the image the company desires. | | | | businesses take control of these online exposure and |
| RSS feeds and business profile links consist of press | | | | production possibilities. The seven different key search |
| releases and content refreshing articles that provide | | | | engines give the company the opportunity to take |
| important connections to links on the front results page | | | | control of its online presence as opposed to being |
| of a company's website. This type of exposure can | | | | controlled by it. |