| Much research has been done to indicate the benefits | | | | Benefit #4: An E-Newsletter leverages your marketing |
| of e-newsletters. Obviously it is more cost effective to | | | | efforts. |
| grow your business by increasing revenue and | | | | Benefit #5: An E-Newsletter provides instantaneous |
| referrals from existing clients than in pursuing new | | | | trackable results. |
| clients. And a subscriber list of your business | | | | Benefit #6: An E-Newsletter opens the opportunity for |
| relationships is on very valuable asset for your | | | | your clients to easily and immediately interact with you |
| business. | | | | and for you to promote dialog with your clients. |
| So what are the top ten benefits of an e-newsletter | | | | Benefit # 7: An E-Newsletter provides a higher |
| for your company? As a strategic thinking business | | | | response rate because it is being sent to a more |
| coach, I would list the following as the top ten benefits | | | | receptive audience. |
| of e-newsletters. | | | | Benefit #8: An E-Newsletter is much more cost |
| Benefit #1: An E-Newsletter enhances your company's | | | | efficient than a printed newsletter because of the |
| reputation and increases lead generation. | | | | significant savings in time, printing and mailing costs. |
| Benefit #2: An E-Newsletter increases the lifetime | | | | Benefit #9: An E-Newsletter can serve as a positive |
| value of your clients. | | | | reinforcement to the media. |
| Benefit #3: An E-Newsletter is a very cost-efficient | | | | Benefit #10: An E-Newsletter quickly identifies |
| and cost-effective communication channel with your | | | | undeliverables so an effort can be made to correct |
| clients. | | | | them and resend them. |