| There are so many different ways to promote your | | | | be celebrating with friends and this could represent a |
| restaurant, what are you waiting for? Engaging in a | | | | nice little party for you. |
| public relations campaign, an advertising campaign or a | | | | Think about themes. Do a little research online and you |
| direct marketing campaign can all be fun if you | | | | will find out that there are special occasions, holidays, |
| remember that the concept of eating out is supposed | | | | "gimmick" days, religious days - some special occasion |
| to be a great social occasion. Don't look at this as a | | | | every week. If you are creative, you will come up with |
| chore, but rather as one of the most pleasant jobs | | | | ideas to link your restaurant, a menu item or some |
| associated with running your business. | | | | co-promotion to create interest in the neighborhood. |
| If you have a good reputation and some loyal | | | | Promote your restaurant with a PR campaign, |
| customers who you may also be on rather friendly | | | | especially if you are launching a new menu, welcoming |
| terms with, why not engage them to help you promote | | | | a new master chef or engaging in a charitable affair of |
| your restaurant? Recruit customers to write reviews, | | | | some kind. Press release distribution is relatively |
| contribute blog posts, "tweet" or place posts on their | | | | straightforward and cost effective these days and will |
| Facebook pages from time to time. This is a very | | | | invariably result in exposure for you if well presented. |
| effective way of getting the word out on the street | | | | Consider how many local newspapers, radio stations |
| and can be cost effective for you - just give them | | | | or other media outlets you have in your location. Pick |
| free appetizers or desserts. | | | | up a copy of the publication or tune into the radio |
| You should go out of your way to get the e-mail | | | | station as appropriate. If you cannot see any evidence |
| address of your customer. This may mean that you | | | | of a food critic or a restaurant expert, it is time for you |
| have to give away something valuable, a two for one | | | | to really promote your restaurant by getting in touch |
| or something to entice them to give you the address. | | | | with the editor and offering your services for free. |
| E-mail marketing is surely one of the best ways to | | | | Take time to show him or her that you are an expert |
| promote your restaurant as once they have agreed to | | | | in your field and they will turn to you for any food |
| receive information from you this opens up a whole | | | | related questions or news items that they have. |
| world of possibilities. | | | | Social media is the buzzword these days and anyone |
| When you are in the possession of e-mail addresses | | | | who has a business should be involved. Promote your |
| for your clients, remember to find out their birth dates | | | | restaurant by creating a Facebook page in the name |
| or any other special occasions. Set up a system to | | | | of your business. Start a blog and keep it maintained |
| automatically fire out an e-mail a few days before | | | | with regular menu items ideas, articles about types of |
| these occasions and offer a freebie to get them to | | | | food and so on. The secret here is to make sure the |
| come in on the special day. The chances are they will | | | | program is maintained regularly. |