| Wherever your company markets its services or | | | | For some businesses in Wales, coupons can be used |
| products, whether it is Wales or anywhere in the | | | | to generate return business or discounts to bring in |
| world, solid marketing and public relations ("PR") can | | | | new customers. Also, post adverts in the types of |
| help it grow. | | | | publications or on websites that your targeted |
| #1 Rule of Rules: Before getting started in a new | | | | audience would be reading. |
| business venture in Wales one absolutely must know | | | | Nearly every business in Wales should have a web |
| who you want your customers to be. Focus on what | | | | presence these days. In addition to a website providing |
| type of customer you want and tailor your advertising | | | | information about products or services, one can make |
| to that group. Determine what these customers would | | | | use of social marketing sites to keep their customers |
| look for in a Welsh company offering your services or | | | | potential clients in sync with what they have to offer. |
| goods. It is important to convey what your service | | | | Another good marketing technique for generating |
| product can do for them. Communicate what is unique | | | | interest in your company's product is to start and keep |
| about your service or product and how it can make | | | | up a blog. The blog should have new entries every |
| their life better or easier. | | | | single day, even if they are sometimes only a |
| One of the simplest ways to market your company in | | | | paragraph. |
| Wales is to create and distribute a news release. | | | | When considering a marketing plan for Wales, be sure |
| Putting your tag line in "quotes" is more interesting to | | | | to test the market first. If you don't get a good |
| readers. Call different publications or email sites and tell | | | | response, you won't have wasted too much time or |
| them why their publication could benefit from publishing | | | | money. Learn from it and move on to the next idea |
| your news release. Unless they say no outright, they | | | | and do your test marketing again. |
| might consider it and ask you to fax or email it to their | | | | However quirky your marketing ideas may be, if it |
| offices. If it is something that their Welsh audience | | | | appeals to your target audience in Wales, go great |
| might find useful or attractive, chances are they will | | | | galloping horses forward with your PR marketing plan! |
| publish the news release. | | | | |