| A last research made by ComScore showed that | | | | posted. The more interesting your posts are, especially |
| Twitter traffic has increased up to 700 percent since | | | | those regarding to your niche, segmentation and USP, |
| last year and Twitter users are growing everyday. | | | | you get what is called on SEM: Organic Links. Is like |
| This is to give us an idea on why the Twitter | | | | you throw a snow ball down to the hill and it gets |
| Marketing is growing, its main reason on why | | | | bigger and bigger. What is wonderful about that is that |
| everyday more and more people are using it. | | | | it has your website or blog link inside your retweets |
| Worldwide famous CEOs from the most renown and | | | | (RT). All this without buying, trading or manipulating any |
| famous companies around the world are again and | | | | campaign under a tight budget. Another advantage of |
| again witnessing changes in their organization by using | | | | that is Twitter uses the Nofollow code for these links. |
| what is named the Twitter Business Model, previously | | | | -Using Analytics to confirm where your visitors are |
| explained in various articles written by me. | | | | coming from is another way to analyze where is your |
| Delving into Twitter's iceberg, much more beyond the | | | | strategy leading. In my case I have seen most of the |
| surface, there are quite a lot of strategies to be taken | | | | traffic I have received so far coming from Twitter, |
| into account. Considering the Marketing and Business | | | | especially whenever I post something inside my |
| Management sense there has to be a strategy, tactic, | | | | website, but also If I post something indirectly related |
| technique and tools to be followed to increase | | | | for example a good link to a good second source |
| revenues and to get higher ROIs. I would say, it is a | | | | information, using Hashtags related to my keywords |
| specific technique, an art that has its intricacies and | | | | strategy increase my traffic in such an amazing way. I |
| particular modus operandi. Like Gail Ennis, Omniture's | | | | saw a huge and noticeable change in my own SEM |
| senior vice-president of marketing is saying: "Online | | | | efforts and as far as I know it all happened real fast |
| marketers recognize the importance of brand | | | | since I first started using it on April 7 2009; I know as a |
| reputation management in the social media | | | | marketer these wonderful results are thanks to |
| environment." | | | | unlimited marketing and business management factors. |
| You create, recreate and reinvent your brand every | | | | One of those powerful reasons is no doubt the |
| time you post a tweet about your company or activity | | | | Twitter's searching ranking and its algorithm. |
| and this added value accumulated with previous | | | | -Using Keywords in your real name and in your bio will |
| tweets will allow you to boost your sale by creating | | | | dramatically influence the Title tag mentioned above; it |
| sustainability within a successful management. For a | | | | will also save time so your visitors know what all your |
| more efficient Tweeting under a corporate point of | | | | profile is about at a first glance. By adding keywords |
| view, please be sure you take into account the | | | | to your bio this will allow Twitterhood or other Twitter |
| following four main locks of a company where | | | | yellow page to index your profile, in my case besides |
| employers, proprietors and shareholders play in the | | | | those hundreds of Twitter's directory, I was indexed in |
| Twittersphere: The Management Concepts (central | | | | the Associate Degree dot org website as one of the |
| core, competences), The Strategic Architecture | | | | 100 hundreds professors to follow and learn in |
| (Mission statement, strategic issues) and Overall | | | | Twitter.Just because I have the term professor in my |
| Strategy (corporate culture, corporate identity, and | | | | bio I am at the third place there. |
| corporate brand). By doing so, shareholder and | | | | -When using Google Analytic it is recommended to |
| stakeholder value will be increased in a long and | | | | add your Google Analytic's campaign tracking |
| sustained way. SERP for example is a good indicator | | | | parameters to your website before inserting it to your |
| if this strategy is successfully leading the firm or | | | | tiny URL or short URL from your preferred server. |
| organization or even your personal brand to a stronger | | | | After this you can tweet the URL in Twitterland. By |
| and better ranking and positioning. Big companies such | | | | doing this you will have a broader spectrum of |
| as Dell, Tata Motors, Apple, Ford and many others | | | | possibilities to monitor your niche, target, visitors' |
| around the world confirm this improvement once they | | | | operating system, etc. You can even create your own |
| start using it. | | | | market segmentation based on your campaign. |
| These advices might be useful for your Twitter SEO | | | | -Engage and add value to your followers' |
| and Twitter Marketing plan inside a Twitter Business | | | | conversations by offering good content and use your |
| Model: | | | | skills to study your followers one by one, in order to |
| -Title tags: Using Title tags in your Twitter SEO work | | | | provide the best content to be retweeted. It will work |
| can be of a great help, even though this is a new step | | | | as an inbound link tactic that will drive traffic to your |
| for Twitter. Twitter is getting little by little into the SEM | | | | site and increase conversions. Remember your profile |
| zone as they have recently made some changes | | | | is like a brand and you are the speaker of that brand. |
| inside their programming core. One of these changes | | | | You need to know your brand attributes and if |
| was made on profiles' Title Tags, that means they | | | | possible start making a SWOT analysis of your brand. |
| place your real name there and then your user name, | | | | Build relationships and get more followers, add your |
| functioning as Title tag prone to be crawled by search | | | | business to Twitter directory, start adding widgets to |
| engines. | | | | your website and use blogging as a very powerful |
| -Link Building: Everytime you post something interesting | | | | tactic. We will discuss some other strategies in future |
| in the Twittersphere, people can retweet what you | | | | articles. |