Using Forums As an Effective Marketing Tool

One of the quickest ways to begin advertising online isOnce you have joined a few forums or groups, be a
by posting on forums or group message boards. Youlurker for a little while and see what people are
can advertise your own websites or you caninterested in, and what kind of questions they are
advertise affiliate products. There is a certain finesseasking. This will tell you exactly what people want to
to posting on forums and several steps that must beknow. Become a "familiar face" by helping people.
taken before using forums as a marketing toolProvide informative solutions to their questions -
First of all, keep in mind that a niche market is a grouptruthfully. If you don't know the answer to a question,
of people who are all searching online for a solution todo not post! You only want to post relevant, helpful
a specific problem, but are not finding many usefuland informative messages on an online discussion
results. This is where you come in with a solution togroup that is targeting the audience you want to reach.
their problem. It is important to only post on forums andRemember that you are building a reputation as an
message boards that are relevant to your specificauthority in your field of expertise.
area of expertise.A word of caution:
To find forums, groups and message boards that areDO NOT promote the report or product directly in your
related to your chosen niche, you can begin bypost, it may violate the spirit and the rules of the forum.
searching for them by using your favorite searchI could also brand you as a pushy marketer or a
engine. Type into the search box:spammer instead of a helpful friend. Many forums do
"forum: your keyword"not allow it anyway and will delete your post.
The search engines will bring up hundreds of forumsDO NOT SPAM the forums! You can't just start a
that are related to your keywords and your specificthread, nor do you want to post on a thread, with
niche. There are also forum directory sites that listsome nonsense just to get your signature links seen.
forums and message boards in every conceivableThis is called spamming and the forums will ban you
topic. You can also find the forum directories by usingfor doing this.
your favorite search engine to find them.Begin by helping out other forum posters. You never
Read the Forums TOS Firstwant to leave a post that just says "I agree" or "Good
Prior to joining any of these platforms, be sure thatpoint" or some other benign statement just to get your
you are allowed to leave links in your signature. Youlinks seen. This is also considered spamming.
will need to read their TOS (Terms of Service). If youRemember to be helpful by offering your expertise to
can not leave links, then don't join it. Move on toquestions that other posters may be asking.
another one that does allow it. Many, but not all, do notPost regularly, but avoid meaningless fights and flaming.
allow affiliate links in the signature. Try to find forumsIf someone leaves a nasty post in response to
that allow both.something you have said, just ignore it or be VERY
Here is the Key....kind in your response. NEVER retaliate with anger. It
Your links should link to something other than anonly makes you look bad, immature and unprofessional
affiliate page. They should be linked to a page youinstead of the nasty person with the nasty message.
created to pre-sell an affiliate product, or to an autoAgain, contribute useful, on-target information to
responder squeeze page that is used to capture emaildiscussions. In a matter of 1-2 weeks, you will have
addresses. The links usually, but not always, have todeveloped a reputation as an authority in your field and
be linked to your own platform, be it a website, a blog,other forum members will want to come to you and
a Squidoo lens or a HubPage.follow your recommendations.
You would set your links up in your profile section ofLast, be careful about adding loud and flashy graphics
the forum you have joined by using BBC code insteadto your signature. You want to attract people, not
of HTML coding. It would look like this:scare them away. Add your signature in some
[url=" Link Text Title[/url].attractive way that draws visitors attention, but is also
Before joining a forum find out how many activelikely to convert them into interested clickers.
members the forum has. Avoid groups that only haveDepending on your niche, sometimes subtle is better
a few hundred members, as you will only be wastingthan flashy. You will have to test this for your specific
your time. They just won't bring in much business. Youtopic of interest.
want to find a large audience to see your post.In the end, you will find that this form of advertising
Next, take the list of forums you have found - that arepays off considerably, and does so much faster than
both relevant to your topic and that allow affiliate, ormany other methods that are available online.
commercial, links - and begin developing a reputation onRemember to repeat this process in all applicable
those forums. Some forums will not allow signatureforums. Look for high traffic forums that allow
files to new members. Some will require a certaincommercial link posting in signature files, and be sure
amount of post before the signature file is approved.that they are a fit to your specific targeted audience.
The Correct Way to Advertise Using Forums