| A smart Internet marketing will use free ebooks to | | | | no such thing as "one size fits all" marketing and trying |
| coax others into signing up for his or her email list. | | | | to collect sign ups based on an inducement that's only |
| Everyone knows that "the money is in the list," and a | | | | tangentially related to the niche in question just won't |
| good inducement can be the difference between an | | | | produce results. |
| anemic little list and a robust collection of future | | | | Create or commission free ebooks that will really |
| customers. Let's talk about three things you need in | | | | interest your niche. Don't hope that some generic, |
| your free ebooks if you want to really make that list | | | | "almost on point" offering will create the right results. |
| grow! | | | | You want to create a message with maximum |
| First, quality matters. Look, you can get sign ups with | | | | resonance. |
| just about any free ebook. If you have a good | | | | Third, people judge free ebooks by their cover. It |
| squeeze page with strong copy, people will sign up for | | | | sounds silly to say that, considering that ebooks don't |
| your list. However, if you deliver a piece of junk to | | | | have actual covers, but people do assess the likely |
| them after they sign up, the odds of turning them into | | | | value of a text based on its appearance. That means |
| clients or customers isn't very strong. | | | | you should have a great, clear layout and that it's |
| Instead of developing trust and a supplying your list | | | | worth investing in a high-quality "cover graphic" to add |
| members with evidence of quality and customer care, | | | | credibility and interest to your list-builder. |
| sending a low-grade ebook sends a message that | | | | Those little extras can make a very big difference in |
| you're willing to sink low. That's not a good way to | | | | terms of list building success. Ugly never draws as well |
| start building a reputation or a relationship. | | | | and beautiful. |
| If you blow people away with great free ebooks, on | | | | If you supply your sign ups with high quality free |
| the other hand, you'll show them that you're the kind of | | | | ebooks that are on-point and attractive, you'll be able |
| person with whom they should be doing business. | | | | to create a nice big mailing list and you'll be ready to |
| Second, subject matter is important. Don't try to get | | | | start getting the most out of your online business. List |
| sign ups within a fairly particular niche by using a | | | | marketing is a powerful way to make money and the |
| generic ebook. You want to reach out to those people | | | | right giveaways are a big part of making it work. |
| with a message that really registers with them. There's | | | | |