| Short span of 20 years, from scratch and from weak | | | | industry, urbanization, only the city was required to |
| to strong watch industry in Shenzhen from Hong | | | | possess a large number of enterprise development, |
| Kong's watch industry, to undertake independent | | | | design, development, manufacture and marketing |
| research and development transferred to their own | | | | personnel as well as the favorable environment for |
| brands, has become the world's largest watch and | | | | innovation; a simple solution might be able to |
| clock production base, not only to gather more than | | | | temporarily transfer of the storm, but can not afford to |
| 1,100 businesses, 160,000 practitioners, thousands of R | | | | hundred days of worry-free. |
| & D personnel, the annual output value of 15 billion | | | | Looking at the world watch industry history, |
| yuan, accounting for 40% of the world's total output; | | | | Switzerland has experienced the same problem, but |
| also occupies a watch industry, nine "Chinese famous | | | | by the high-end products continue to extend, until |
| brand" in the four seats. This pace of development | | | | today, the Swiss watch industry still maintains vitality. |
| can only be described as fusion. As a "nuclear reactor" | | | | While the enterprises are facing many difficulties, but |
| in Shenzhen Watch & Clock Association, but also | | | | urbanization in China is also facing unprecedented |
| how to enterprises to create this "special conditions" it? | | | | opportunities for development, people's consumer |
| Market and civil interactions allow the industry | | | | demand is growing rapidly, if we can seize the |
| association, "and promising another bit" | | | | opportunity, Shenzhen, watch and clock industry will |
| The Shenzhen Watch & Clock Association | | | | embark on a rapid development path, blacksmith must |
| executive vice president and secretary general | | | | own hard, in order to seize this opportunity, industrial |
| Zhushun Hua told reporters that a thorough | | | | upgrading is the only way, even to go through "labor |
| market-oriented, folk-oriented and well-functioning | | | | pains." |
| mechanism for industry associations, "both for another | | | | Face of a common predicament, they chose Bao |
| place." From the initial establishment of the Association | | | | Tuan heating. On the one hand, the development of |
| will be positioning itself as a talent, technology, | | | | new materials, new techniques, new styles, improve |
| innovation, business promotion, and a full range of | | | | product quality, function, on the other hand, strengthen |
| business services. In order to fulfill this commitment, | | | | cooperation between enterprises and enterprises, |
| they have built up a 10 service platform. First of all, | | | | through the compression of upstream and |
| organized in Shenzhen, Shenzhen Watch & Clock | | | | downstream industry chain to reduce costs and |
| Fair to expand the brand's influence; and then to build | | | | improve the capacity of the common risks, the |
| information platform for China watches, clocks and | | | | association is more is to guide enterprises to |
| watches Quality Inspection Center, Shenzhen, | | | | differentiate their products production, effectively avoid |
| Shenzhen Watch Industry Training Center, Shenzhen | | | | a price war for business damage. It is this series of |
| City, watches the skills identified by the Shenzhen | | | | precautionary measures to Shenzhen's watch and |
| Municipal Intellectual Property Information Center, | | | | clock industry has withstood the test of the financial |
| Shenzhen City, Watch R & D Service Center, as | | | | crisis, early decline in the export market have slightly |
| well as domestic watch industry's first digital library and | | | | recovered; the domestic market, the Shenzhen brand's |
| a series of public technical service platform for the | | | | market share keeps rising, in the traditional off-season |
| industry; | | | | have made more than ten per cent growth. Shenzhen |
| At the same time, the association has also created a | | | | watch the whole industry, the growth in the second |
| "trade association + university" in watch and clock | | | | half is more worth the wait, watch and clock industry in |
| industry in Shenzhen school model training senior | | | | Shenzhen rainbow after the storm ushered. |
| personnel. Also worth mentioning is that the | | | | To build the public service platform to actively promote |
| association's leadership team directly elected by the | | | | the "two" of integration |
| members of this innovative approach to lay the | | | | On the Shenzhen Municipal Government's support to |
| association's appeal; while those elected or technical | | | | the watch industry, Zhushun Hua said: "can not help but |
| experts as well-known entrepreneurs, but also to | | | | want to commend our government's vision and |
| ensure that the association's influence. Naturally, | | | | courage. Association built a series of public technical |
| entrepreneurs were Industry Association "gather" to | | | | service platform for the industry are the direct support |
| together. Conversations Zhu Shunhua more than once | | | | of the Shenzhen Municipal Government built. six or |
| talked about the relationship among members. He said: | | | | seven years ago, the Shenzhen Municipal Government |
| "Society is for members to provide services rather | | | | had the courage to enormous amount of money, and |
| than providing guidance. Associations and interaction | | | | businesses in close interaction lead in the information |
| among its members is a good understanding of the | | | | industry associations, quality control, research and |
| interactive industry needs not only to the Association, | | | | development, testing, personnel training, intellectual |
| letting members can promptly adjust the direction of | | | | property protection of the public platform to build |
| industry, this is a win-win situation model. " | | | | industry, an all-round for the business escort. Facts |
| Branding and technological innovation achievements of | | | | have proved that the Shenzhen government oversight |
| the industry leader | | | | of this administration, industry associations is an |
| To undertake the transfer of Hong Kong's industries | | | | effective mode of operation, the Shenzhen Watch |
| not only make the Association the opportunity to learn | | | | & Clock can become absolute advantage in the |
| advanced management experience of Hong Kong | | | | domestic industry, the Shenzhen Municipal Government |
| enterprises, but also let them see the foundry in Hong | | | | contributed. and the recent country-driven Most of |
| Kong "consequences." That is, beyond simple imitation | | | | reform will be more effective to play the role of trade |
| can never be achieved. Therefore, the Association | | | | associations. " We have reason to believe that the |
| has always been the "Tree brand and promote | | | | Government and the Association's strong partnership, |
| innovation" as the most important task. The mid-80s, | | | | will promote Shenzhen's watch industry, "two" of |
| "Tempo," the introduction of quartz watches, watch | | | | integration has leapt to a new level. |
| brand development in Shenzhen opened the curtain; 90 | | | | Do "Created in China" and handed watches |
| By the mid-wave, Fiyta, Heavenly King, Overlord "four | | | | The industry are aware that domestic high-end brand |
| kings" of the rise of domestic brands has laid a leader | | | | and Switzerland, Japan, is almost the same quality of |
| in Shenzhen status; today more than 140 companies | | | | similar products, materials and processing fineness is |
| have their own brands, of which fifty or sixty homes in | | | | also very close, and even some foreign brands to use |
| the country has a very high reputation and market | | | | is the "China-core" can be affixed if the price of |
| share, 37% of enterprises have more than one patent | | | | foreign brands is several times more than domestic |
| or intellectual property rights, as well as more than 600 | | | | brands. Zhu Shunhua on this issue also has his own |
| patented products. 20 years ago, Shenzhen, only in the | | | | views. In his view, as society progresses, more and |
| low-end watch industry for the whole wedding dress; | | | | more customers tend to purchase the whole service |
| but today, when a fusion of traditional Chinese pieces | | | | system, not just the product's features, which requires |
| of enamel, ivory carving techniques and tourbillon, | | | | companies in quality management and brand |
| chronograph, hollow, bare pendulum, damping, etc. top | | | | promotion, as well as value-added services to do |
| technology products present in people before, people | | | | more on the input natural price may vary. If our |
| had to marvel Shenzhen people in the design, R & | | | | Shenzhen brand in the whole service system can |
| D rapidly progress; while the expression of the brand | | | | perfect match to the foreign brands, improve precision |
| content, whether it is Fiyta the "time", according to | | | | manufacturing and high-tech application level, strict |
| wave KANA's "Lucky are because of the letter itself, | | | | quality management, focusing on the accumulation of |
| "or King's" say what, love at first sight, "Tempo table," | | | | brand reputation, while the Shenzhen brand has all the |
| Return of the King ", are all reveals a master's touch. | | | | elements of the brand in the world , Shenzhen Brand |
| 20 years, the achievements of Shenzhen Watch | | | | Natural is the world's brand. |
| & Clock Revival domestic brands and | | | | The financial crisis spread to Shenzhen, the brand |
| manufacture of double winners. | | | | brought the "corner overtaking" opportunities. Statistics |
| In 2007, the strong momentum of development in | | | | show that China has replaced Europe and the United |
| Shenzhen watch industry suddenly felt a bit of | | | | States as the world's largest luxury goods consumer |
| coolness. Raw materials, land, labor and other | | | | market, while the clock is the flagship luxury. In a time |
| production elements, as well as fluctuations in the | | | | when foreign brands vied for the China, Shenzhen |
| prices of successive rising exchange rate, for many | | | | brands have Liang Jian. They believe that when the |
| export-orientated manufacturers moved to the initiation | | | | people will be "Made in China" and handed down for |
| of the idea, many local governments have also | | | | generations pass, like watches, like antique, in the |
| offered an olive branch to the Association in due | | | | highlight distinguished the same time, share of national |
| course. Is to continue to take the processing controlled | | | | pride is by no means a Swiss watches can be |
| by others? Or create their own brand? Association, | | | | compared. |
| showed the clear-cut view: watch industry is a fashion | | | | |