| Twenty first century technology demands that senior | | | | but video for your website is the next best thing. |
| managers present well and inspire across much | | | | Corporate Video and Webinars are a new skill set |
| broader media platforms than ever before. Managers | | | | however, and just as most people need training to |
| who may have struggled to develop presentation skills | | | | stand up and talk in front of a group, dealing with |
| have to take their skills to another level in order to | | | | cameras and microphones will likely need tuition, |
| survive in an image and sound-bite obsessed Media. | | | | especially in the case of interview-led broadcasts. |
| Now, if you want to maximise the influence you have, | | | | " Presenting in front of others is unnatural enough but |
| you need to be a media star as well! | | | | most people can become good at it with training and |
| Public perception is everything and the communication | | | | practice. Now executives are expected to present to |
| channels available to individuals and companies are | | | | cameras and handle difficult questions from journalists |
| more numerous and more accessible than ever | | | | and the public. Luckily there is a process we can teach |
| before. Those organisations that fail to take advantage | | | | them to follow which allows a video performance that |
| of new technology will fail to capitalise on their public | | | | has impact". Said Mentor's Magnus Carter. "If you don't |
| image and the continued rise of social media such as | | | | have the expertise in house we can also organise |
| Facebook and Twitter highlights the trend to an ever | | | | your Webinar shoot, advise on presentation, edit the |
| more immediate and publicly accountable World. | | | | video and upload it or provide the means for you to do |
| Websites are for many Brands now foremost in their | | | | that yourself". |
| media communications strategy and are a powerful | | | | Using your Website to improve your internal |
| forum for communicating with employees, investors | | | | communications and public relations is a must these |
| and the public. Such is our appetite for instant news | | | | days. Whereas most successful leaders have known |
| and information it falls upon our business leaders to | | | | for sometime that the secret of contributing to |
| learn how to present themselves for Webinars, | | | | reputation management is being able to handle media |
| Podcasts and Vodcasts to maintain a steady flow of | | | | interviews with positive impact many firms are |
| information and capitalise on the subsequent public | | | | overlooking the other opportunities that new digital |
| presence. | | | | media can offer. |
| There is no substitute for face to face communication | | | | |