| There are many things that a good Public Relations | | | | Relations campaigns can be less expensive. Monthly |
| strategy can do for your business, but properly | | | | pricing varies on the amount of tactics that are |
| designed and executed it can build credibility, generate | | | | discussed between the client and PR Team. Tactics |
| exposure, support a current marketing and advertising | | | | include - editorial writing, brochure creation, new hire |
| campaign and can be a less costly way to promote | | | | releases, boilerplate creation, photo-ops, speech writing, |
| your business. Coupled with an aggressive marketing | | | | media event planning, social networking, blogging and |
| plan, proper advertising placement, a PR strategy can | | | | interview coaching. |
| be the final piece in building your business. | | | | Finally, PR coverage achieved through multi-media is |
| The goal of any successful Public Relations strategy is | | | | likely to be more extensive than that which you would |
| to position your company as THE AUTHORITY in | | | | achieve through advertising, given a similar budget. A |
| your field. When you have achieved this top of mind | | | | normal 30 second commercial can cover only so |
| presence, the media might begin to call you with | | | | much when compared to a 1 or 2 minute spot on the |
| questions. People in your community see media | | | | evening news or an article in the paper or on the |
| coverage as an independent and objective critique of | | | | Internet. PR Specialist's have taken the time to |
| your company. Because of this coverage and | | | | understand which media outlet would be the best |
| on-going positioning, PR holds more credibility than | | | | avenue for your message, what reporters are looking |
| other forms of communications. | | | | for in a story, and when and how to properly pitch a |
| When compared to a conventional advertising, Public | | | | story. |