| The longevity of a Hollywood star's career totally | | | | necessary or can't keep their clothes on in public. For |
| depends on how they are perceived in the public eye. | | | | this group of Hollywood stars, a good pr company is a |
| If a star falls out of favor with the public, or if they | | | | necessity to keep things from falling apart as the |
| aren't in plain view on a regular basis, then no matter | | | | drama unfolds. |
| what their level of talent - the jobs begin to go away | | | | As much as good publicity can turn a career around |
| and they eventually get forgotten. | | | | for the better, bad publicity can send it right down the |
| So how does a typical Hollywood star keep all this | | | | toilet. As much as the public wants to hear about all of |
| from happening, and stay in the good graces of the | | | | the Hollywood stars who are having troubles, not so |
| general populous? Enter a top notch public relations | | | | many want those problem laden stars to be a huge |
| company - a good PR company can handle a wide | | | | success and studios don't want to associate |
| variety of tasks to ensure that their Hollywood star | | | | themselves with Hollywood stars who have nothing |
| clients continue to be considered for the best parts | | | | but problems. |
| available. | | | | A good public relations firm can literally make most of |
| Good Deeds Widely Advertised | | | | the bad scenarios go away. Drug addictions that need |
| A good public relations firm will make sure that word | | | | rehab are released to the media as treatments for |
| on any and all good deeds and acts of good will are | | | | exhaustion from being overworked and for problems |
| widely distributed to the public. Participation in charity | | | | that are more severe or pronounced, public heartfelt |
| events and charitable contributions, volunteer work and | | | | apologies are made through press releases and |
| active membership in advocacy groups and | | | | appearances. Even the most heinous incidents will |
| organizations are all things that are flooded into the | | | | often be forgiven if a wayward Hollywood star makes |
| public eye. | | | | an apology with a believable amount of remorse for |
| Well written press releases, press conferences, | | | | the situation. |
| interviews and appearances will all be scheduled to get | | | | Media Tours |
| the word out to as many ears and eyes as possible. | | | | For the typical star with no problems to speak of, or |
| When a star does anything good for humanity or the | | | | no outstanding contributions to society, a pr company |
| environment - a good pr company will do its best to | | | | can send them on a whirlwind media tour to talk about |
| make sure that every last person that may be | | | | their work. The daytime and evening talk show circuit |
| interested or impressed by the news gets to hear it. | | | | and sit down interviews with entertainment magazines |
| Marathons for charities, adoptions, picketing for causes | | | | will keep the star exactly where they need to be - |
| and getting their hands dirty to aid in disaster recovery | | | | positively placed directly in the view of potential fans. A |
| are all things that can sky rocket a Hollywood star's | | | | pr firm will set up all of these interviews and make |
| status and whether they're doing those things because | | | | sure that they are structured in a manner as to shed |
| the cause is really and truly important to them or just | | | | positive light on their client. |
| to win favor with their dwindling fan base - a good | | | | The tasks that a good PR company is capable are |
| public relations firm will get the good word out to all | | | | many, but the single main objective for a PR company |
| fronts. | | | | working with anyone in the entertainment industry is |
| Fixing Problems | | | | simple - keep them looking good to the public and |
| For every celebrity that breaks their back performing | | | | make sure that their fan base gets bigger rather than |
| dozens of good deeds, there is another who can't | | | | smaller. |
| stop using drugs, can't keep their mouth closed when | | | | |