| For any new business, or even any already | | | | target audience to know: Are you considering making |
| established business that's considering going in a new | | | | your company more environmentally conscious, have |
| direction, reinventing themselves or just launching a | | | | you hired a new vice president, have you and your |
| new product - a media kit can be an incredibly valuable | | | | employees been more active in the community or are |
| tool. | | | | you preparing to launch a product that will change the |
| There are very few other ways available to promote | | | | face of your industry as the public currently sees it? All |
| your company and its endeavors that you can control | | | | of these items would be good possible focal points of |
| entirely. You or representatives from your company | | | | your company's media kit, and may there-by change |
| can decide exactly what will be included in a media kit | | | | how much information that you include or slightly alter |
| and where you will distribute it. | | | | whose hands, exactly, you want it to end up in. |
| By determining the size, the items included and the | | | | The Basics |
| packaging, you can control the price of the media kit, | | | | Regardless of what your business offers, at the very |
| and by controlling distribution, you can be sure that your | | | | least your media kit should include a basic press |
| media kit will get directly into the hands of the people | | | | release detailing the company objective as well as a |
| who need it - your target audience will have all the | | | | copy of the annual report - tucked neatly into a |
| pertinent information on your company, exactly when | | | | professionally printed folder. |
| you want them to have it. | | | | Other adders to a basic packet could include press |
| Does Your Company Need a Media Kit? | | | | releases on upcoming company endeavors as well as |
| All types of businesses can benefit from having a | | | | information on the latest product releases. |
| media kit. No matter what kind of service you are | | | | Bigger and Bolder |
| providing or what type of product that you are selling, | | | | Some companies that want to make big impressions |
| you can most likely, in some way or another, benefit | | | | with their media kit will go far above and beyond the |
| from what a media kit can do. | | | | minimal. They could trade in the professional, but |
| Increased awareness, increased patronage, and | | | | conservative folder for some bigger, brighter |
| increased revenue are all very real possible products | | | | packaging and include things like audio CDs or DVDs |
| of a well thought out and properly distributed media kit. | | | | along with brightly colored flyers and product samples. |
| What Types of Information and Items are Usually | | | | Snack food manufacturers, record labels and fashion |
| Included? | | | | studios are all immersed in very competitive fields. |
| Depending on what type of service or product your | | | | These companies will often try to go to new heights to |
| company is offering, the contents of your media kit | | | | make serious impressions with the content of their |
| could vary dramatically. What you include and how | | | | media kits - you can never go to big or bold when it |
| you present it is really dependent on what your | | | | comes to things like music, fashion and food. |
| company is trying to achieve. | | | | Whether your company decides to go big or small, |
| It's also important to consider the objective of your | | | | simple or elaborate - if you want to get the word out |
| media kit before deciding all of the information that you | | | | about your company and its endeavors, a media kit |
| will include. What are you trying to achieve and what | | | | made at a Public Relations firm is one of the best |
| are the most important things that you want your | | | | possible ways to do so. |