| Public Relations is the art of getting other people to talk | | | | You're at the bar, and a man comes up to you and |
| about you and sell your stuff for you. | | | | says, "I'm great in bed, I'm good looking, I'm all around |
| If I came up to you on the street, interrupted your | | | | perfect. Please come home with me!" then you'd write |
| conversation with your girlfriend, and said, "Hey, buy this | | | | him off as a creep. That's advertising. |
| product. You'll like it!", you wouldn't buy it. You'd | | | | But if your girlfriend says, "See that guy? He's great in |
| probably be ticked off at me, too. It wouldn't make you | | | | bed, he's good looking, and he's pretty much perfect. |
| desire the product. That's how advertising works - | | | | You should totally go talk to him!" then you probably |
| advertising interrupts potential customers and forces | | | | would. That's public relations. |
| them to listen. At least, it used to - now people tune | | | | Public relations is making your product/service/widget |
| out advertising. They don't even comprehend it. | | | | to be worthy of talking about, and then getting people |
| But if your girlfriend said, "Hey, I heard about this cool | | | | to talk about it. When you advertise, you're telling |
| product - I think you'll like it!" then you're much more | | | | people yourself, and they don't trust you. Why should |
| likely to go buy it. You trust her and know she doesn't | | | | they? They don't know you. But getting the people |
| want to to force you to buy something you don't want | | | | they do trust to talk about you really works. And that's |
| - in fact, she's an unbiased party. That's public relations. | | | | why you need public relations. |
| Still don't see the difference? | | | | |