| pany's success can hinge on the relationship they have | | | | compared to the dollars that would be paid out to a |
| with the public and how they are perceived in the | | | | public relations firm, but when you factor in the benefits, |
| media. Some companies choose to try and handle all | | | | paid holidays, paid vacations and overall annual salaries |
| of these matters from the inside with their own PR | | | | of these employees your corporation could end up |
| department but others feel the need to enlist an | | | | saving thousands and thousands of dollars a year by |
| outside service to ensure that all matters of public | | | | hiring an outside public relations firm. |
| view and perception are handled by highly trained | | | | You can use the services of a public relations firm |
| professionals. | | | | when you need them, and forego the services when |
| A good public relations firm can take your businesses | | | | you don't. It's not as if a member of the firm will be in |
| success to levels you never even imagined, but the | | | | your office collecting a paycheck - you pay for the |
| question on many CEO's minds remains, "Will the | | | | services that you use and nothing more. |
| results obtained from enlisting an outside PR firm | | | | Diversity |
| offset the cost we have to pay for the services?" | | | | A good public relations firm can often offer you much |
| What can a PR firm do for You? | | | | more than what used to be considered the basics of |
| Establish Relationships | | | | good PR. Many public relations firms today can offer |
| The key to success in any business is developing and | | | | everything your PR department and your marketing |
| maintaining solid relationships, not just with your clients, | | | | and advertising departments can do and more. |
| but with investors, vendors and employees. Most of | | | | By enlisting the services of a good, reputable public |
| the time an in house PR department can easily grow | | | | relations firm you can effectively turn your own office |
| and maintain the relationships with customers and | | | | into a lean and mean machine. You won't have to |
| vendors, but it gets much more difficult for an inside | | | | cross train employees to take on roles that they are |
| department to handle relationships with vendors and | | | | not comfortable or experienced with - your sales |
| especially other employees. | | | | force won't have to be concerned with any phase of |
| An outside firm can readily handle all of these | | | | marketing or advertisement. Your valuable sales staff |
| relationships impartially, with only the company's best | | | | can get focused on what they were trained to do - |
| interests in mind. This almost makes the company's | | | | sell, while a PR firm takes care of developing the |
| investment in an outside firm worth it without even | | | | relationships and public perceptions. |
| considering all of the other positives they can offer - | | | | Emergency Services |
| happy employees and investors make a much more | | | | A public relations firm can bail you out of trouble in the |
| productive work place and in turn can really drive the | | | | event of a PR emergency. PR firm representatives |
| profits and, therefore, the success of the business. | | | | are trained to handle all types of scandals or problems |
| Save you Money | | | | that crop up and can affect your corporation's image |
| It may not look like it at the outset, because the initial | | | | in the public eye. Press releases can be quickly written |
| investment of enlisting a public relations firm can be | | | | and submitted and press conferences can be put |
| reasonably high, but hiring an outside firm to handle all | | | | together in short order to ensure that your company |
| of your public relations can save your corporation a | | | | keeps its positive reputation with all of your current and |
| good deal of money in the long run. | | | | potential clients, investors and employees. |
| Without a PR firm to do at least some of the work | | | | Whether you decide to enlist an outside public relations |
| involved in overall company public relations, your | | | | firm to handle any or all of your company's PR or |
| corporation would need (depending on the size of the | | | | marketing, solid relationships are the cornerstone of |
| company) at the very least one, most likely several, full | | | | your company's success. If you don't have a rock solid |
| time employees. The hourly wage paid to these full | | | | PR department, than hiring a public relations firm could |
| time employees may seem like peanuts when | | | | be the best decision for your company's future. |