| Reputation managers do exactly what their title implies, | | | | Companies have recognized a need to monitor their |
| which is to manage the status of the companies that | | | | online reputation. They need to monitor what is being |
| higher them. A good status is not a new concept to | | | | said about the company and what information the |
| the business world. However, the new development is | | | | general public can find about them. |
| the need to track and maintain what is being said | | | | Internet search engines tract certain articles when a |
| about companies on the integrated and sometimes | | | | company is being searched. Reputation management |
| complicated Internet resources. | | | | teams or also known as search engine optimization |
| Companies have always had to monitor their | | | | teams. These teams serf the sites and use different |
| reputation in order to satisfy their customers and bring | | | | keywords to examine the most recent views of the |
| in new customers. Grandma and Grandpa judged the | | | | company. If there are negative reviews the SEO team |
| places they would do businesses by personal | | | | will work to improve those reviews with positive |
| interaction with the businesses in the neighborhood, a | | | | feedback. They will not erase the negative comments; |
| suggestion a friend gave them, or a good review in the | | | | rather, they will push them to the end of the search |
| newspaper. | | | | results where they are less likely to be spotted. |
| An integral reputation is not a new concept in the | | | | Companies use SEO teams because the work it |
| business world. However, good reviews used to mean | | | | takes to manage Internet reviews and the vast |
| good customer service and excellent production. If a | | | | amount of people who can make them are abundant. |
| customer was dissatisfied the owner may hear about | | | | The process usually takes a lot of time and focused |
| it and the company may loose a few customers over | | | | energy to work through. The strategies the SEO |
| it, but it could usually be quickly resolved. | | | | groups use are specialized based on their direct |
| In today's web-based society one angry customer or | | | | involvement with the process. |
| a disgruntled ex-employee has the opportunity to | | | | SEO teams are still in the process of educating |
| reach millions of potential customers with negative | | | | themselves and their clients about the vast amount of |
| comments about a business. If the angry customer or | | | | data it takes to run a successful business online these |
| disgruntled ex-employee is persistent they can cause | | | | days. It is important to find a SEO company or advisor |
| a lot of harm to the publics view of the business being | | | | that has experience and a positive reputation of their |
| attacking. | | | | own to recommend them. |