| Reputation in general terms means the state or | | | | competition, rivals often tend to spread erroneous |
| situation of being held in high esteem. It is the estimation | | | | rumors, malicious gossips, unfair responses and other |
| of what people think about a particular person or a | | | | bad news about products of a particular company. So |
| company. Every action we do is being subjected to | | | | online reputation management helps in combating all |
| scrutinization. These days companies promote their | | | | these types of threats, thus preventing from incurring |
| products on a free medium known as internet. Internet | | | | huge losses. |
| provides various marketing tools such as article writing, | | | | Online reputation management means how to manage |
| website development, blogs, social network profiles | | | | your company's reputation. Mainly it is the use of SEO |
| and videos. These tools eventually help companies to | | | | and SEM to push back the negative responses of |
| build their reputation. Consumers often take help of | | | | customers or competitor and amend it to your own |
| these computer generated mediums to gather | | | | advantage. The ultimate goal of ORM is to increase |
| information about their desired product. A study | | | | the visibility and accessibility of the site for the good |
| reveals that consumers buy offline but gather views | | | | publicity. Three steps that are involved in ORM are: |
| and form judgments through Internet. That is why | | | | Monitor, Analyze and Influence. First method is to |
| companies do have to care about their online | | | | monitor what is being said on computer generated |
| presence and reputation. | | | | medium sites such as blogs, pod casts and opinion |
| Realizing the importance of reputation leads to | | | | forms about your product. Then analyze how the |
| success. An old saying about reputation is that "it took | | | | visible information affects your brand and its reputation. |
| decades to create a good repo but it takes seconds | | | | The last step is to influence the results by participating |
| to tarnish it." A good response about the company's | | | | in the conversation and eliminating the negative sites. |
| product brings confidence and trust among buyers that | | | | By following these footsteps you will surely increase |
| will eventually reflect in sales and growth of the | | | | the reputation of your company which is the key |
| company. On the contrary, bad response amounts to | | | | ingredient in company's success. |
| loss in revenues of the company. In this age of stiff | | | | |