| Delivering a message to the world served by an | | | | else has expressed positive opinion about your brand |
| effective media strategy catering to targeted audience | | | | or product. People believe endorsements through third |
| niche and achieving the expected returns has become | | | | party as third party is neutral opinion maker and does |
| an extremely challenging job for every individual and | | | | not show invested interest in product or company. |
| every company in present competitive environment. | | | | In public relations, you gain conviction of an elderly and |
| It is very important for a company to market itself to | | | | experienced person who gives opinion about your |
| accomplish goals of publicity and reach its target | | | | product otherwise in advertising it is wastage of huge |
| audience. To achieve this goal marketing executives | | | | amount of money without any assurance for success. |
| employ 'advertising strategy.' Though for most of the | | | | Public Relations is always far better proposition than |
| marketers or manufacturers, advertising is not turning | | | | advertising for following three reasons: |
| out to be as productive to their expectation. It has | | | | Credibility: No matter how funny, dramatic, pleasing or |
| been noticed in a survey that 83 percent of | | | | clever an advertisement it is, but finally it is self-serving. |
| companies are not satisfied with the results they | | | | As a matter of fact, we all understand that an ad is |
| receives from their advertising campaigns. | | | | merely a pitch, even though it is cleverly disguised. On |
| Advertising, most of the times, does not work well due | | | | the other hand, PR goes through a filtration procedure. |
| to the number of reasons like skepticism and cluttering | | | | The information is deemed by an expert, a reporter or |
| of message delivered to the audience. Moreover | | | | an editor, thus making it newsworthy and credible. |
| advertising costs you extremely high, especially, when | | | | Clarity: PR is totally based on the information, not |
| you are operating in a big market. On the other hand | | | | fiction. The more relevant and straightforward the |
| Public relations, is far better than advertising both in | | | | information is the higher is the probability of achieving |
| terms of spending as well as delivering the message. | | | | the marketing goals. Whereas, advertising uses claims, |
| The reason for which PR is considered more | | | | comparisons, subtleties, and tries to alter public's |
| effective in accomplishing the market goals as | | | | decisions by influencing them. PR usually delivers |
| compared to advertising because it is driven by the | | | | messages in simpler ways. |
| 'third-party endorsement'(Media) that means someone | | | | |