| Over the years I have learned that reputation is a | | | | testimonials from happy clients. You will find that |
| massively important business asset. The reason is | | | | satisfied clients are more than willing to let you quote |
| easy to understand. People like to feel secure when | | | | what they have said. |
| they make a purchase. Your clients like to know that | | | | Personally I like case studies. They are a great way to |
| they are making a good decision whey they purchase | | | | build your reputation and also to learn from your |
| from you. | | | | successes. Over the years I have developed a really |
| But, what is reputation? A good way to define | | | | good technique for presenting case studies. I share this |
| reputation is: "the visible accumulated effect of your | | | | with members of my Marketing Club. |
| past activities." Please let me know if you have a | | | | Most people don't put enough effort into broadcasting |
| better description. | | | | their reputations. If you don't do it no one else will do it |
| Why is Reputation so important to a business? | | | | for you. Don't hide your light under a bush, get out |
| Because it is a benchmark against which a | | | | there and tell the world how good you are. People like |
| prospective client can make a judgement about the | | | | to hear good news. |
| quality of service they are likely to get from your | | | | One point is for sure, large corporations would not |
| organization. | | | | spend so much money on Corporate Advertising, PR, |
| How do you build a reputation? The short answer is to | | | | Sponsorship and Hospitality if they didn't believe it to be |
| always do good work. But you can add to the good | | | | important to keep themselves firmly in the public eye. If |
| effect by finding ways to measure the results you get | | | | they feel the need to keep boosting their reputations, it |
| so that they can be quantified. | | | | must be important for you. |
| Testimonials from happy clients are another way to | | | | So go to it - write articles, give interviews, get on your |
| build your reputation and add to the reassurance that a | | | | local radio, talk yourself up, tell the world about all the |
| prospect will feel when they are about to purchase | | | | good things you have done. |
| from you. Make a point of always asking for | | | | |