| SEO copywriting is the perfect high-paying, | | | | keyword density, long-tail keywords, foundational |
| work-from-home job with huge growth potential. If | | | | content, link building, etc. are all part of knowing how to |
| you've ever considered starting a freelance writing | | | | write SEO content that is not only grammatically |
| career, or want to find an ideal work-from-home job | | | | correct, but helps the search engines to drive traffic. |
| that pays well, SEO copywriting is it. Following is why. | | | | And, driving traffic and converting customers is what |
| Internet marketers are beginning to value the services | | | | internet marketing is all about. SEO copywriters who |
| of professional SEO copywriters who know their stuff, | | | | know how to speak this language to potential clients |
| so to speak. And, it's no wonder. The growth in online | | | | will be the ones who position themselves to take |
| advertising is exploding and junk content (ie, $5 per | | | | advantage of the explosive growth that is already |
| article content providers) just doesn't drive traffic -- | | | | underway in online advertising. |
| and convert prospects into buyers -- the way | | | | Basics to Look for in an SEO Copywriter |
| professionally written content does. | | | | If you're a company looking to hire an SEO copywriter, |
| Internet Marketing: The Growth Explosion of Online | | | | following are a few guidelines: |
| Advertising | | | | 1. Do They Understand Search Engine Optimization |
| Professional SEO copywriters will be in great demand | | | | (SEO): When you mention things like keyword phrases, |
| for years to come, if the following is anything to go by: | | | | inbound links, article marketing and long-tail keywords, |
| According to a 2007 ZenithOptimedia report, online | | | | are they able to speak the language. |
| advertising will hit three milestones in the coming years: | | | | If the SEO copywriter you're thinking of hiring doesn't |
| (i) it will surpass radio ad spending in 2008; (ii) it will | | | | grasp the basics, continue your search. |
| make up a double-digit share of global advertising in | | | | 2. Services Offered: An SEO copywriter's service list |
| 2009; and (iii) it will surge pass s magazine ad spending | | | | will clue you in as to how knowledgeable the are about |
| in 2010. | | | | the industry. If they offer meta tag writing, for example, |
| And, this may be the most shocking statistic of all | | | | then you know they have some behind-the-scenes |
| when it comes to the growth of online advertising: "We | | | | knowledge, over and above good writing skills. |
| forecast it to grow 24% in 2008 and 69% over the | | | | 3. SEO Writing Samples: Every freelance writer should |
| next three years, reaching US$61 billion in 2010. We | | | | have writing samples they can show you. Professional |
| forecast the traditional media to grow 5% and 14% | | | | ones will have them on their website. |
| respectively over the same periods." [Source: | | | | These are beginning basics you should look for when |
| ZenithOptimedia December 2007 Press Release, | | | | hiring an SEO copywriter. |
| Market to accelerate in 2008 despite credit squeeze | | | | If you're an aspiring SEO copywriter, these are the |
| (Learn more at ZenithOptimedia dot com)] | | | | basics to get in place before you start marketing for |
| With this kind of money pouring into the market, | | | | clients. SEO copywriting is not hard; it's just a field that |
| internet marketers are going to rely on SEO | | | | takes some studying. Once SEO writing concepts are |
| copywriters who really understand the intricacies of | | | | grasped, they can be turned into a very lucrative |
| web marketing. A relatively new niche, it is rapidly | | | | freelance writing career (ie, $25-$100 or more for |
| expanding profession. | | | | 350-500 word SEO articles). |
| SEO copywriting is paying huge dividends for those | | | | To learn more about what SEO copywriting is, read |
| who are savvy enough to start building a reputation | | | | this basic SEO writing primer. |
| while it the industry is in its infancy. Learning about | | | | |