| Public relations agency is now integral to corporate | | | | to target audience and market. |
| strategy of any company in t competitive environment | | | | Other important role played by PR in recent time is of |
| of global business and no company can survive | | | | a Brand Making along with opinion making. PR |
| without public relations. According to a famous | | | | Company does all for you by communicating with |
| definition of public relations, "Public relations are the | | | | target market through the process of target market |
| management function which evaluates public attitudes, | | | | relations. It does all for a company from launching a |
| identifies the policies and procedures of an individual or | | | | product, creating image for company and lobbying with |
| an organization with the public interest, and plans and | | | | government, etc. |
| executes a program of action to earn public | | | | PR accomplishes most difficult task for a company by |
| understanding and acceptance." | | | | creating contact with news agencies and newspapers |
| A public relation agency works on two fold methods, | | | | that is known as media communication. There are a |
| on the public side, it disseminates message for a | | | | vast number of outlets that a PR agency contact for |
| company in public affairs, community relations, investor | | | | media communication like, local paid-for newspaper, |
| relations, public press conferences, media events, | | | | local free paper, local council newspaper, free county |
| internal events, internal communications and crisis | | | | magazine, local radio and television, trade, technical and |
| management whereas on the other side of the picture | | | | professional magazines covering the same product or |
| a public relations company writes a press release, | | | | services operated by the company, national |
| coordinate media contacts, secures credentials and | | | | newspapers, consumer and lifestyle magazines, |
| lobby for an article and more. | | | | national radio and television, etc. |
| Public relation has great power to influence public by | | | | Next step after knowing your media is developing |
| the methods of community relations. As the | | | | communication and relation with them. Newspaper is |
| community affair initiative taken within the company | | | | the most conventional and popular media appealing to |
| helps company to build a better image for itself and | | | | a public relation agency and Editor is the right person in |
| the major role in this exercise is paid by public relations. | | | | a newspaper to get in touch with who can decide |
| As PR is like telling a good story for creating an image | | | | upon the fate of news article or a press release. As |
| for a company as people prefer reading good stories. | | | | newspapers woks on very tight deadlines, thus news |
| And a good PR for a product or services can weave | | | | item should be provided well in advance to a |
| stories around them and influence public opinion. As | | | | newspaper. Hence it can be clearly understood that |
| better is the narration of your story as better it would | | | | public relation agency is a must for a modern day |
| be accepted by the public. The story here is narrated | | | | business strategies. |