| Of course any type of Public Relations effort would | | | | If your answers to any of those questions was "no", |
| have to include using the Internet today. It almost goes | | | | then you are just as prepared to do your own PR, as |
| without saying. After all, virtually every type of media | | | | you are to do your own dental work. Or even if you |
| agency today accesses and uses it. So now this | | | | do have some understanding of basic keyword |
| brings us to the topic of search engine optimization, as | | | | placement, you need to know that you will be going up |
| it pertains to public relations or PR. | | | | against professions who make it their business to be |
| If you can do your own PR then surly you know how | | | | the most competitive on the net. |
| to use SEO or search engine optimization to your | | | | One test you can take is to simply type one popular |
| benefit. It's the means by which you insure that the | | | | search engine keyword into your computers search |
| maximum number of eyes will be laid on whatever | | | | engine. For instance, if you're in the janitorial business, |
| type of PR literature you produce and post on the net. | | | | simply type in "janitorial services". After the first page |
| Well, there are over 100 factors that Google considers | | | | pops up, look to the upper right hand corner and there |
| when deciding where to position your posts in the | | | | will be a number that represents all the entries that |
| search engines. Can you name even three of them? | | | | have been posted. |
| What about even key word placement in your text? | | | | If you're lucky, the number will be in the hundreds of |
| Keyword placement is quite basic. Do you understand | | | | thousands. Most likely it will be over a million. What this |
| it all? | | | | means is that you will be competing for space in the |
| What about market research, as it pertains to SEO? | | | | search engine with over a million others? Are you |
| Do you even know how to search out and identify the | | | | ready? Given these numbers, is it really worth |
| most optimal words that are being used by potential | | | | spending your time and money to do it yourself? |
| clients and customers on the net. Words that relate to | | | | Maybe now you can better see why you should use a |
| whatever it is that your business is providing? | | | | public relations agency staffed by professionals. |