| Good Day, | | | | many other internet marketers as well. In fact, I dare |
| Today I would like to discuss not only the "why" but | | | | say it is probably the best technique for building a list |
| the "how" of creating a special report. For most | | | | out there! |
| internet marketers with some experience under their | | | | Alright - I have you convinced you need to create a |
| belts, this is what we would call a no-brainer. Right? | | | | special report on your topic, right? I can hear you now |
| How many special reports have you downloaded | | | | "where do I start, I'm not a writer". Rubbish! Anyone |
| lately? If you're like me, you can't resist some free | | | | can learn to write a nifty little report about a topic they |
| information so you grab them like a baby taking candy! | | | | are familiar with, right? That's most likely why you |
| Why are they so popular? The answer may not be | | | | chose your topic in the first place, because you are |
| obvious, but if you think about it you will realize that | | | | somewhat of an expert in it. Besides, you only need |
| there is a "viral" element to these reports. That is the | | | | about 30-50 pages or so for it to be a sufficient |
| most important element to them, since you can give | | | | beginners guide to your information product. |
| them away for free and they get passed around | | | | Some are even less, depending on the topic of course. |
| forever! Since the link (or links) to your website are | | | | If your topic is something fairly light and easily explained |
| embedded all over the place, the chances that | | | | without going into great detail, sometimes only 20-25 |
| someone will check out your website are pretty high. | | | | pages is a good start. |
| Another reason they are so popular is they are a | | | | The main point is you want to create interest in your |
| great way to build an online reputation for free. If you | | | | product, the one you are promoting. So if you can |
| can write a free report about your topic, whatever | | | | explain the topic in an interesting, attention-getting way |
| that may be, and it helps your audience in their quest | | | | that will provide the reader enough information to |
| for more knowledge about that topic, you have gained | | | | create a curiosity for more, you have done your job! |
| another faithful fan. How much is that worth to you? | | | | Using a catchy or attention grabbing title is also |
| Quite a bit, believe me. Building a reputation online is no | | | | recommended, such as: |
| easy task, but if you can give away some free | | | | Super Secret Techniques for shaping up fast! |
| information that people really enjoy reading, you are | | | | My Top Ten Absolute Must-have Tricks for Learning |
| way ahead of the pack. | | | | French! |
| If that isn't enough, you have the benefit of using the | | | | Greatest Mind-control Secrets of all time! |
| special report as "bait" to get folks to sign up for your | | | | Ok, that's a little over the top but you get the idea, |
| ezine or newsletter, too. As I said before, most people | | | | right? Make your special report really sound "special" |
| who are looking for more information about a topic | | | | and people will knock themselves out to download and |
| can't resist something for free, so just signing up for | | | | read it. If it really provides some information they can |
| your free newsletter to get a free "special report" is | | | | use, you have done your job and they will probably |
| obviously no big commitment on their part. I have built | | | | visit your website! And tell their friends, too. |
| up a nice list using this technique, and it is the staple of | | | | |