Write a Bodacious Bio and Make Your Media Relations Come Alive

All professionals will need a bio at some point in theirSome people feel uncomfortable listing their education
career. Make sure it's a good one that gives yourif it isn't from a specific type of institution or if it isn't
experience and achievements the attention and pizazzpertinent to their current position. Again, use your
they deserve. Here are some things that you shouldintuition on whether to include your educational history
include in a comprehensive bio, whether it's a short oror not.
long bio. Keep in mind that any of these items can beAchievements
shortened or expanded upon, depending on the lengthInclude honors and awards that you've received and
needed for the bio itself.achieved during your career. If you're in a field like
Current Positionbroadcast or advertising, this is important. Some fields
List what your current position is along with thesuch as finance don't have such an emphasis on
company. Make sure you expand on the responsibilitiesthese types of achievements. If you've been named to
of the position also. List certain sales levels or budgetsa top list by a magazine or other publication, be sure to
that you are accountable for. Also, if it's pertinent tohighlight the fact in your bio.
the industry that you're in, list the number of employeesAdd Some Pep!
reporting to you. Only include information that wouldSometimes people like to have spiffy comments in
bring credibility to the bio.their bio. For example, some bios might say you're the
Highlights of Experience'queen' or 'king' of something. Others may have pithy
You will need to include your experience so you mighttitles that they've created. Explaining an achievement
include your overall experience within a certain industrythat you've accomplished with some sizzle is also a
or your overall experience in a particular field andgreat idea. Depending on the industry, you may want
beyond that you want to include any results that youto include a personal tidbit or two. For example if
have achieved especially if you're a person in salesyou're in the pet fashion industry, you might want to
and you need to include sales information, includeinclude what pets you have, their breeds, and names.
some of the percentage increases that you've seenAlways write a bio that is the correct length for its
with companies that you worked with or even dollarpurpose. A bio for a press kit can be up to a page
figures of how much you've managed.while a bio for a book or website needs to be much
Educational Historyshorter- especially if it's included on the outside cover,
Use your judgment on whether to include yourfor example. To make things easier, start out with a
education or not. When the institution was prestigiouslengthy bio and create shorter versions, as they are
or specifically related to the field that you are currentlyneeded for other purposes.
in, it is always a good idea to include your education.