| If you're just developing your copywriting career, gigs | | | | "Cold calling" is my number one tip for you to get work |
| can be few and far between. However, there are | | | | fast. I once recommended to a new copywriter who |
| many ways you can build your career quickly. Newbie, | | | | needed money fast that he make 200 calls. I promised |
| or experienced writing pro, you need to pay attention | | | | him he'd have enough work to keep him busy for |
| to marketing your work. | | | | months. He complained, but he did it. And of course it |
| ** By the way, "copywriting" is just writing for business | | | | worked for him. He got so busy that he was able to |
| - copywriters usually write marketing collateral | | | | raise his rates, and hire an assistant. |
| (brochures, advertising, Web sites, and sales letters), | | | | |
| but they also write product information and manuals. ** | | | | Three: Create A Web Site - Global Marketing Made |
| No one knows that you're available for writing projects | | | | Easy |
| until you tell them, and then you'll have to remind them | | | | Web sites are gold to a copywriter. Where else can |
| regularly. It's been said that people have to see your | | | | you go on at length about yourself and the services |
| name seven times before they contact you, and even | | | | you offer, and have your information disseminated to |
| when they do know your name and have bought your | | | | the world, by clicking your keyboard's keys? And have |
| writing, you lose top-of-mind awareness very quickly. | | | | it cost you next to nothing? |
| The following are five super-quick ways to build your | | | | Four: Call Local Agencies - Let The Locals Know |
| copywriting income. You will be able to build a full-time | | | | You're Around |
| income within three months, if you stick to this | | | | Call your local advertising, graphic design, marketing |
| schedule. | | | | and public relations agencies. When they get busy (as |
| One: Carve Out Time For Marketing - Schedule It In | | | | an agency does after winning a new contract) they're |
| Make time for marketing every day. This is important - | | | | looking for willing hands. |
| and it's vital when you're starting out. Aim to spend at | | | | |
| least an hour a day on your marketing activities. When | | | | Five: Send Out A Press Release |
| I mentor new copywriters, I insist that they spend at | | | | Press release are like Web sites. Post them on the |
| least an hour a day - and two hours if they can | | | | Web and they keep marketing for you forever. Send |
| manage it. | | | | them to your local media outlets, and you get stories |
| It's all numbers - it's very simple: the more people who | | | | about you written in your local press. |
| hear your name, or who hear from you in person, the | | | | So, now you've got five ways to build your copywriting |
| more copywriting gigs you'll get. So spread the news! | | | | career fast. Get building! |
| Two: Cold Calls, Telemarketing - It Works | | | | |