Jiu Sheng Flooring Flooring Industry,...
Jiu Sheng adhere to the floor for many years to promote innovation and enterprise development, business ideas, high-quality services to meet the needs of users, with high-quality product quality to meet the needs of the business style of work in good faith to win customers trust. Jiu Sheng floor at 3.15 Consumer Rights Day is approaching, the general availability of five leading innovation and development of the industry to promote the re-flooring industry to upgrade. Integrity Innovation: the industry's first implementation of the "identity card" 2010, long-Sheng flooring flooring industry, introduced the first product "identity card" is a flooring product launches industry's only...
Goodwill Management, Online
Any one who has studied commercial accounting would agree that “goodwill” though an intangible asset plays a vital role in an organization’s life cycle. It can make or mar an organization’s performance in the respective market or even beyond it. The question now is, with the advent of e-marketing age it is very easy for an organization to create its reputation but it has also rapidly increased the painless procedure for a user to derogate a brand or a company, hence it is essential for an organization to maintain its goodwill in such manner that the negative comments if generated do not harm the reputation of the organization Lets take a scenario if you want to buy a mobile phone the first...
Reverse search engine optimization...what? Is that even a real thing, or just some sort of search engine marketing they practice on Bizarro World? Regular SEO means practicing positive online reputation management and making sure your website reaches the top of the search engine rankings. But reverse SEO means doing the opposite, and pushing negative press and negative reviews further down the search results. Use Reverse SEO when your name or brand has been defamed in the online world, and that negative review is showing up at the top of the Google search results. Reverse SEO pushes the negative pages down in the ranking, but doesn't necessarily put your page at the top. We have a friend who once...
ext">The conversation starts like this: (Eric’s phone rings at 6:30 a.m. Pacific Time) CEO of Small-Cap Public Company: Hey, Eric. Some jerks are saying bad things about our company and stock on some websites. Eric: Email me the links and I’ll check it out. (Eric calls CEO at 6:40 a.m. Pacific Time) Eric: The good news or the bad news first? CEO: Gimme the bad news. Eric: Google has cached the negative pages so you’re stuck with them for a while. CEO: Ugh. Give me the good news. Eric: The message board websites have removal request policies, and maybe if your lawyer sends them a letter, they’ll actually remove the posts. Also, it looks like you can respond to the posts. CEO...
http-equiv="Content-Type" content="text/html; charset=utf-8"> Introduction While prosperous consumers in wealthy countries pay quite a few dollars for a cup of coffee at store such as Starbucks, some millions of small scale coffee farmers are struggle since prices for coffee bean have tumbled to extraordinary lows. This juxtaposition of the stylish coffee explosion and rock-bottom raw coffee prices has stricken market criticism as compelling proof of injustice and also exploitation. The critics are blaming multinational coffee roasters and the retailers for making profits at the expense of poor farmers. The consumer are critics are proposing several scheme which, includes fair trade coffee...
Aftermath Of An Environmental Disaster
After recording great profits, well over nine billion dollars in the year 1984, the Union Carbide Corporation had every reason to seek further expansion. The Union Carbide Corporation, an American corporation, had in excess of fourteen plants in India. It was an international corporation ranked as one of the most profitable corporations in the industrial sector in the United States. In establishing itself in the city of Bhopal, India, this corporation had the aim of supporting the locals, through corporate social responsibility. However, this aim was never to be realized. In the year 1984, a disaster that claimed several thousands of lives occurred. It was considered by many as one of the worst...
N1 Effect: When, faced with perceived health risks, consumers make purchasing decisions about a given product based on fear, conjecture and media hype versus the facts concerning the actual risk. In the first two years after the term "Swine Flu" was used to describe the illness that mutated and jumped toH1N1 WHO Logo humans from pigs, the U.S. Pork Industry suffered losses estimated to be in excess of $5 billion. This despite the reality that what came to be known more frequently as H1N1 - partially as a result of the outcries from farmers - cannot be contracted from eating pork. And those loss figures do not, of course, include either the collateral damage caused to meat retailers and restaurants...
Ask a London PR whether they think crossing into another sector of the PR industry is difficult and they will typically say 'yes'. They know that the person doing the hiring will tend to favour candidates who already have experience and relevant contacts. Applicants from outside London, including those who have worked overseas, will tend to have a more optimistic view of moving between sectors, simply because they are less used to the highly specialized London PR jobs market. Both of the above observations are true. As a general rule, it's possibly easier to switch sectors in PR when you work in-house. This is because in-house PRs tend to rely more on external agencies for their contacts with the...
PR Lessons Learned From Tiger Woods
Few athletes have been able to cultivate Tiger Woods' revered status as a global personality. With his immeasurable talent, Woods brilliantly created an iconic personal brand - one that attracted passionate fans and corporate sponsors wanting to align themselves with his image. Following his recent scandal, Tiger's cataclysmic fall from grace will be the subject of public relations case studies for years to come. The public has learned that this larger-than-life personality is not only human but tragically flawed. Now, the overriding question is whether he can ever rebuild his brand, public image and reputation. The answer is yes, but could Woods' handlers have prevented such a PR debacle in the...
Adding Value For Consumers
With increasing competition, the markets have become transparent. Consumers make purchases considering variations in prices and quality of the products or services of the different companies. Therefore to beat the competition, and potential sales, the need to add value for consumers is essential. Corporate communication uses variety of interactive tools for publicity of the products, such as, corporate advertising, corporate publicity, public affairs, government relations and lobbying, issues management, city and analyst relations, and corporate sponsorship. Marketers facilitate and promote increase in sales of the products with occasional schemes, such as, festive offers -buy two get one free...
PR Strategy Key to Integrating Face-To-Face...
I love publicity and promotion. I must have been born with a gleam in my eye instead of a loud cry! I know I "conned" a teacher or two along the way. I continue to think "PR" everyday in my own speaking, training and coaching business. I learned well from peers in my non-profit and corporate public relations positions, including 11 years at AT&T. In meetings when people share their Verbal Business Card, elevator pitch or recent successes, my mind hears promotional possibilities. If I'm not paying attention to every detail, it's because I'm already "seeing" ways they could benefit and "share with the world." It's amazing how many great opportunities never see the light of day because people don't...
What Fundraising and One Night Stands Have in...
Dear Non-Profit Organization, I haven't heard from you in awhile and I admit, it hurts. I find it hard to believe you aren't answering my letters or returning my calls. I thought we got along so well and we seemed to have so much in common. I really hoped our relationship was going to be long term. I don't know how to put this delicately, but it seems like once you got what you wanted, you weren't interested anymore. I know you're busy but I've detected a pattern. I only hear from you when you want more. I feel used. Sincerely, Your Corporate Donor The best way to raise money for your organization is to keep your existing donors connected and happy with the experience. Like a milestone first date...
How to Grow Your Business Fast !
Every business owner naturally wants to grow his/her business fast! Some businesses achieve this goal through effective marketing campaigns. But, for many others it is not so easy to take their businesses to the next level in a relatively short period of time; sometimes it takes years to acknowledge a real growth, mostly due to insufficient knowledge, resources, time and money. To grow a business fast, you must utilize some of the general marketing strategies listed below: * You should specialize in the communications disciplines ranging from branding, design and advertising to technology, financial, and corporate public relations. You have to be able to implement totally integrated marketing...
Go TEAM!
When you first start a business, it's all about pursuing your dream. You set out with great excitement and dedication to build something that will support you, reflect your ideals, and offer a place for your skills and talents to bloom. In the beginning, bringing others on board to work for you may seem more of a luxury than you can afford. At some point, however, you realize that you could spend 24/7 running your business. But, if you want to grow, it becomes an absolute necessity to build a team - and if you want to really succeed (and continue to enjoy being a business owner), you can't afford NOT to. Wondering whether you really need a team? Let me spell it out for you. Having a TEAM will allow...
Do-It-Yourself PR
In the PR world, it is a well-kept secret that some business owners and professionals are often the best people to conduct their own PR. Why? It's not surprising that many PR agencies would like to have this business. Yet sometimes, the best service a PR agency can provide a new client is to help them do their own PR. A good example is the role of spokesperson. Every business, profession or non-profit benefits from having a spokesperson. The right person brings credibility to the organization's mission. And often, the best spokesperson is the individual who started the business and continually invests their own sweat-equity into the organization's success. They have experience putting their best...
COREBRAND COMPANY The corebrand company is one of the largest companies involved in the business of building brands. It has been in work for about thirty years. It focuses on helping its clients to construct and leverage their corporate brands by improving the images, reputation and their performances. They help companies and firms to dine and support corporate brand and in multidimensional pursuits. So, their mission is generally to help companies understand, build, express and measure their cooperate brand. They further ensure that their clients align their companies' behaviour, communications and business processes so that all internal and external activities are focused on a single strategy...
How to Market a Hotel - 4 Proven Tactics
When marketing your hotel you may desperately seek inexpensive and unusual tactics to help you stand out and keep to a tight budget, but chances are that significant funds will have to be devoted to spreading the word. Don't ignore some of these basic, proven tactics which have served the launches of many hotels. Tourism Office Find out how the local tourism office can help to advertise the hotel options in your city or county. They may offer listing on their website with the purchase membership at the very least. If you go further and advertise in tourism materials, make sure you are prominently placed in materials tourists look at before arriving to the city. Being in a pamphlet they receive only...
Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only provide information but can sell products, accept online donations, and raise awareness. The new question facing them now is: Do we need to hire a PR agency? Unfortunately, though many small businesses and organizations would like to retain a PR firm, the cost just doesn't fit into the budget. Well, that doesn't have to be the case. Small businesses and non-profits can manage their own media relations with the help of a few tools of the trade. Online...
Top 5 Profitable Home Based Business Ideas
u want to start a profitable home based business, but you want it to be profitable quickly. While most business do take a period of time to become profitable, there are some businesses that allow you to break-even faster than others. Here are the top 5 home based businesses in which you can break even in two months to one year: Profitable Home Based Business #1: Business Plan Writer - While others have great business ideas, they may not be the best at putting together a winning business plan. If you have a good combination of writing skills, business expertise, and creativity you can use them to create a profitable home based business. You will most likely be working for entrepreneurs that are...
Creating an Effective Promotion Plan For Small...
SBA Statistics show that one of the top 7 reasons, many small businesses fail within the first few years is due to lack of planning. As Raymond J. Keating, chief economist with the Small Business and Entrepreneurship Council, a nonprofit advocacy group told the New York Times "Some 60 to 80 percent of new jobs come from small businesses, and more than 50 percent of private sector gross domestic product is created by small business." Neither the importance of small businesses in the economy nor a good promotion strategy that works can be understated. "The reasoning is simple, if you can't get customers through the door, you will have no sales and eventually run out of business. No matter how much...
"We are conducting a vast toxicological experiment in which our children and our children's children are the experimental subjects." Dr. Herbert Needleman Dr. Herbert Needleman belatedly received the Heinz Award in the Environment for his extraordinary contributions to the understanding and prevention of childhood lead poisoning. This award was given years after Dr. Needleman's reputation and research were attacked by the lead industry. The threatened lead industry hired public relations firms and scientific consultants to denounce Dr. Needleman's work. I use this classic example to awaken us to how industry seeks to shape science and hijack the truth. This is why as individuals, it is our lifework...
Smart Business Strategies For Dealing With Big...
Start up entrepreneurs and small businesses take massive pride when they land a big client. Getting a large client account is associated with positive feelings such as more prestige, better connections and fatter income. It is indeed a matter of celebration and source of bragging rights for many. However, there are hidden dangers in relying on one client who will account for a major source of your revenue. Worse still is if you'd hired extra staff to cater to these large accounts or if you neglected your smaller clients. It is seductive and ego-boosting to have large MNCs like the Fortune 500 ones but those deals don't last forever. They all go away! Once, a bulge-bracket (first-tier) investment...
Social media is information created to be disseminated through social interaction, created using accessible and scalable publishing techniques via the net. Now there is a mouthful. It is an umbrella term that defines a wide range of activities that integrate technology, social interaction, and the construction of words and pictures via the web. That said, it is one of the most important ways to communicate and build relationships with people, including prospects, customers and those in a specific target market. Social media is changing how we relate with one another, what we learn about each other and what we are comfortable sharing. The upside of this is that more people are connecting...
919 Marketing Accepting Applications for Summer...
Holly Springs, NC – March 10, 2008 - 919 Marketing, a leading Triangle-based marketing and public relations firm, is currently seeking dynamic, motivated and tenacious college students for its summer internship program, which runs from May to August 2008. The deadline for application submissions is Friday, March 21, 2008. Preference is given to students in their junior and senior years of college who can work at least 15 hours per week. “919 provided my first meaningful PR experience, helped me strengthen my portfolio, and as a result, opened doors of opportunity that may not have come otherwise,” said Ashley Simmons a UNC student who recently interned with the agency. Interns learn first...
ENTERTAINMENT & PUBLIC RELATIONS INTERNSHIPS AVAILABLE NOW! "As wecelebrate our twentieth (20th) anniversary as one of Hollywood's mostprominent entertainment PR firms, I'm convinced that our intern programcontinues to be one of the most dynamic in the entire entertainment industry. Since 1983, over 2,200 interns have passed through our doors. We nowestimate that over 250 hold prominent jobs within the entertainment industry,having begun their career as an intern in our office." -- Michael Levine Prestigious Entertainment Public Relations firm is seeking Interns to assist oneof its busy Publicists. This is an unpaid position for dedicated, reliableindividuals eager to learn and experience a real...
The Marketing Power of Newspaper Features
While most small business marketers think press releases are the best way to pass along information to the media, they are unaware of more sophisticated ways to make their information more usable. Did you know that a newspaper feature could lead to a placement on "Oprah" or "Rachel Ray," the syndicated TV shows that all marketers covet; or that the producer looking for show ideas scans her local newspaper as well as the big guns like The New York Times or Wall Street Journal? One idea that small businesses can afford is to hire a mat feature service to convert information into a newsworthy brief feature on a topic that the public is interested in reading about. Large corporations have been using...
Increase Product Awareness by Becoming an Expert
While many consumers buy products and use the services of others on a daily basis, few stop to think about why they chose one brand or person over another. The power of print, advertising, and images from television and film often have more of an effect on consumer choices then they may admit. With a product or service to sell, you have likely already investigated the costs and demographics of various traditional venues for advertising, however it is likely that you have missed a key to selling and an easy way to gain attention for your projects and products--becoming an expert. Choose a popular product or service associated with a person. It may be a diet book, a lawyer, or even a favorite band...
Developing a Good PR Brochure
A public relations brochure is definitely much more than the usual things you create in brochure printing. They are not the usual sales dribble that comes out of brochure printers and you should not treat them as such. They are very goal oriented brochures that are tasked to improve the reputation of the company and not just it sales figures. That goal for brochure printing is very lofty indeed and you should know well the correct strategies that you need to use to achieve that for your PR brochures. If you have no clue as to what to do, you need not worry. This article will give you a few very useful tips on how to develop a good PR brochure. Just read through each item carefully and take note of...
To an amazing extent, markets coalesce around conversations. In fact, that's what the popular slogan "Markets are Conversations" (thesis #1 in really means. If your market conversation turns against you or dismisses you, all the brand awareness or media coverage in the world won't save you. Sadly, most companies are totally clueless about key conversations happening in their marketplace. This is why we recommend a drastic step: Most companies should fire their current PR team. Traditional PR practice largely ignores key market conversations. Worse, it cannot offer the clear, bottom-line results that business demands. Instead, companies should hire conversation-savvy, results-focused PR pros - or...
Re-Evaluating Your Brand Will Heighten ROI and...
Marketers charged with achieving return on investment and marketplace performance in today's competitive landscape know that powerful, relevant brands make the difference between success and failure. Keeping brands up-to-date requires constant vigilance because quick fixes to tactical elements rarely offer long term rewards that lasting brands provide. The power of observation can reveal volumes about the relevance of your brand today. Consider these top ten symptoms to decide if it is time to re-evaluate your brand. 1. Your sales and marketing people are producing their own marketing tools or selling pieces. If corporate-produced materials exist, they're not always used. You may feel that you...
No-Fee Public Speaking Yields Wonderful Advantages
Public speaking. One end of the spectrum is you'd rather be tortured for eternity. The other end is having a professional speaker's bureau represent you charging thousands of dollars per speech. There is life in the middle, however, and that's the subject of this post. Many people find that no-fee public speaking yields wonderful advantages both personally and professionally. First of all, it's terrific public relations. Second, it's networking at its finest, and third, it's goodwill and community service. Let me relate a story. For almost ten years, I've been presenting my crash course in how to get publicity from newspapers, radio and television. Let me relate a story. Each time I agree to speak...
Good PR is harder to get than ever these days. There are many good reasons for this and the proliferation of PR agencies and one-man bands play only a small part. The real culprit is technology. In the good ol' days (if they ever existed) getting some really cool press coverage depended on two things: A. Having a product to sell or announcement to make which would fall into the category of newsworthy items. B. The relationship that existed between the PR agent and the beleaguered editor of the publication targeted. Within that matrix it was relatively easy to get good press coverage. You provided the product and chose the right PR Agency and they did the rest. Not so today. Each editor of each...
How to Establish and Nurture a Highly...
So what exactly is 'PR' and how will it benefit you? DEFINITION: The term 'PR' is usually described as "Public Relations" which although correct is a very broad and ambitious one for such a powerful marketing tool. For our purposes here I prefer to describe it as "Press Relations" which is EXACTLY what 90% of gaining FREE press and media coverage is all about! "Developing good relationships with media personnel"! Developing and nurturing a professional and friendly relationship with editors and journalists in all forms of media will be one of the SMARTEST decisions you can take which will result in you generating thousands of pounds worth of FREE and ongoing publicity, which can be repeated at will...
Marketing & Advertising Concepts through New...
The Key to proper Advertising is to chalk out an USP that will not only trigger off your business but also help it survive successfully in the longer run. In order to ensure this one will have to keep supplementing the product or business venture that is launched with something new on a regular basis. Take the case of a soft drink. At any given point of time there are millions of companies that dwell with the same product, so in order to have your business survive and beat competition, it is imperative that you keep adding something new on a regular basis, something that’s imaginative, creative and catches the eye of the consumer. All corporate hire top notch advertising agencies to come up with...
The Humble Publicity Article Role Evolves With...
Internet Placements Extend Their Reach Exponentially While Multiplying Their Usage As publicity opportunities for exposure in traditional print media-newspapers and magazines-are rapidly dying or severely diminished, the humble publicity article targeted to the internet is gaining in significance. The savvy media specialist can use a series of optimized articles to launch a new business or make a company grow even in a recessionary economy. Publicity is a necessary ingredient to help your customer find you, but most small businesses cannot afford PR agencies, especially those that are designed to service the corporate client. While you get a better bang for the buck with PR than advertising, small...
How to Select Best Mass Communication College?
Now-a-days, Mass communication has emerged as one of the best career option for everybody. This field includes closely related fields of communication, advertising and public relations. Today, this field is alluring many young people because after doing a course in mass media, one can have many career options in various fields for instance, newspapers, radio, magazines, public relations, advertisements etc. In all over the country, there are so many best mass communication colleges that offer Mass communication courses. But one should join a course from good mass media college. An individual should search his college on the basis of some preferences like location, affordability and overall...
Unethical Business Practices
Bad press and lawsuits are things that every business owner fears. Bad press can ruin your reputation, as well as your business, and lawsuits can bankrupt you. The easiest way to avoid both of these situations is to avoid unethical business practices. There are very easy ways to avoid unethical business practices. First, adhere to the old standby that honesty is the best policy. Be honest in all of your business dealings, whether it concerns vendors, customers, or employees. This also means that you need to use honesty when reporting earnings and expenses, when paying employees and vendors, and when disclosing information to customers. When you are faced with a complaint, whether that complaint...
5 Simple Tips About Product Launch
Product launch is a very critical and important event for any company. This is a platform for launching the company's product and services. A lot of companies do not understand the importance of a product launch and work around with the age old and obsolete procedures. These companies do not know that a launch can turn a new leaf for the company. And what more these launches can make a real difference and bring immense popularity if worked the right way. A new product can be targeted to the present market or it can also work upon and explore the new markets. But a lot of innovation, strategy building, and uniqueness must go into the new product to create a special place and make a boom in the market...
Advertising Career Overview
The draw towards this industry is the multimillion-dollar campaigns, and the glamour surrounding the promotion of products and the clients it represents. According to the Bureau of Labor Statistics ( ), non-supervisory workers in advertising and public relations services made $633 a week on average in 2004. Companies in the advertising and public relations industry arrange advertisements for other companies and organizations and propose campaigns to encourage the interests and image of their clients. This industry also includes media representatives, radio, television, and the Internet. It also includes display ads, direct mail, billboards and other tangible media. The demand for educated...
Part 1 of 2 These 10 tips will help communications and marketing graduates make the right decisions during the early stage of their marketing career. So you just graduated with a marketing or mass communications diploma or degree and is clueless on where and how to find your dream job. The decision you make regarding your first job is important as it will influence and shape the rest of your career life. The good news is, there are many opportunities out there for a marketing & communications graduate. The basket awaiting is one full of life, zest, surprises and rewards to come if you work hard, follow your heart and persevere your way in the corporate ladder pursuit. Here are 10 tips to help you...
In the modern business environment, 85 percent of all communication now takes place via email. While companies are very particular about their branding and logos on letterhead, stationery and fax transmissions, these methods of communication now only constitute 15 percent of corporate communication. So why is it that companies are ignoring the branding of the majority of their outgoing business communication? The technology exists to ensure that every email that leaves the workplace is branded with consistent headers and logos, the names and addresses meet corporate branding standards, and that disclaimers and non-disclosure statements are attached in the email footer. Yet very few companies are...
Six Steps For Developing a Strategic...
Like all functional areas of a company, the Communication Department plays a key role in helping an organization reach its objectives. It makes an organization understandable; it emphasizes its differences; it prioritizes messages for its key audiences. Ultimately, Communications works to package and position an organization - to make sure its messages are clear, coherent and consistent only then, can stakeholders be most supportive. This packaging and positioning takes the form of a Strategic Communication Plan. Whether it's focused on the organization in its entirety or its products or services, it addresses two important areas: Internal Communication and External Communication. Internal...
Top 5 Reasons to Start a Blog For Your Business
When companies consider starting their own blog or even joining the conversations on other people's blogs these good intentions still often bring with them dozens of questions. 'Should we blog?' 'What should we blog about?' 'What about the legal aspects?' 'What if we receive negative feedback?' 'Where do we start?' In this article you will find the top 5 reasons to start blogging. 1. Blogs are social media hubs A blog is a perfect place to start when you want to explore the social media world. It's a social hub that can be used as a starting point for more social conversations. You can connect it with virtually everything that exists in the social networking space. 2. Market intelligence Most likely...
Piracy and Kidnapping Aren’t New Problems,...
With the recent kidnapping of an American ship captain by pirates off the Somali Coast, viewers are wondering, how could this happen? The reality is that it occurs more often than you think. Expatriates working overseas on behalf of a company or organization are frequent targets of kidnap, particularly as globalization takes business to new corners of the world. Thousands of kidnapping cases occur worldwide every year and as current events show, this number is only growing. As many have noticed, there is currently an intense focus on Africa and the region surrounding the Gulf of Aden due to the recent increase in piracy and kidnapping, but this is certainly not a new problem. The International...
Piracy and Kidnapping Aren't New Problems, Just...
With the recent kidnapping of an American ship captain by pirates off the Somali Coast, viewers are wondering, how could this happen? The reality is that it occurs more often than you think. Expatriates working overseas on behalf of a company or organization are frequent targets of kidnap, particularly as globalization takes business to new corners of the world. Thousands of kidnapping cases occur worldwide every year and as current events show, this number is only growing. As many have noticed, there is currently an intense focus on Africa and the region surrounding the Gulf of Aden due to the recent increase in piracy and kidnapping, but this is certainly not a new problem. The International...
-- End Ad Box ---> Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions. People often confuse sales with marketing, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales. Sales are the actual transaction of getting a product or service into the hands of your customers. Strategies in marketing have changed enormously since Jay Conrad Levinson introduced the guerrilla concept over 20 years ago. Tactics that were considered radical then are almost main stream now. With so many messages bombarding the consumer in the...
Why Special Reports Rock the House
Good Day, Today I would like to discuss not only the "why" but the "how" of creating a special report. For most internet marketers with some experience under their belts, this is what we would call a no-brainer. Right? How many special reports have you downloaded lately? If you're like me, you can't resist some free information so you grab them like a baby taking candy! Why are they so popular? The answer may not be obvious, but if you think about it you will realize that there is a "viral" element to these reports. That is the most important element to them, since you can give them away for free and they get passed around forever! Since the link (or links) to your website are embedded all over the...
Every day I run across at least one article that claims all businesses should invest serious time in social networking or run the risk of failing. However, I also seem to run across another article claiming that social networking is a waste of time or even bad for your business. So, which is it? As with most things in life, I think the answer lies somewhere in between. The ugly truth is that social networking is not a one size fits all solution. It is not going to magically transform you into an international superstar. And it certainly is not going to happen overnight. Online social networking is really no different than the regular social networking that has been going on in the business world for...
"If I was down to my last dollar, I'd spend it on public relations." - Bill Gates As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it's a powerful endorsement of the power of PR. Still, when the economy is tight and corporations yank hard to get their belts down to that last notch, PR is usually one of the first few items on the budget that's frozen or cut completely. To bean counters, it's an easy choice. Because it's impossible to track the impact of PR in strict accounting terms they consider it difficult to quantify PR expenditures. To the numbers guys, if something fails to leave a footprint on the...
Perhaps the most difficult concept for a physician to grasp is the role of Public Relations in building a successful practice/business. The common perception has been that P.R. was anathema. And that belief was not unique to the health profession. Not long ago, bankers, attorneys and others were taught that all forms of advertising, marketing and promotion were wrong. It was a moral issue. Being good at what one does was enough. Calling attention to it was unseemly. In the health care world, apart from being perceived as vulgar, marketing was considered unnecessary. It was assumed that patients would automatically and miraculously come forever. As a result, physicians erroneously believed they were...
Effective PR really comes down to the art of story telling. In a nutshell, that's really what it's all about, telling a good, compelling story. It's not about the hype or the flash, or the hard sell. It's about finding your story and being able to tell it in an interesting and compelling manner. Having served as a journalist, editor, producer and PR consultant I've learned that successful campaigns come down to effectively defining and telling your story. Although finding and developing the story is really just stage one of an effective public relations campaign, without a good story, there really is no campaign. When launching a PR campaign, you have to think backwards; think like an editor or...