Publicity and PR - Related, But Not the Same
Public Relations (PR) is an art. Some people say it's a science. Others say it's a skill. Whatever people decide to call it, there's one thing that everyone can agree upon: PR is crucial to success. In fact, the very definition of PR speaks directly to success: positive interactions between a person, company, or organization and the members of its public that it relies upon for success. While publicity is all about getting positive attention through the media, PR is all about maintaining it. Both publicity and PR activities (a.k.a. campaigns) are a part of the overall "marketing mix." This mix consists of various strategies that are created and used in the scope of reaching one's marketing goals. PR...
PR is measurable, but it all depends on your yardstick. Every company has different needs, so each will have to measure PR success in its own way. Some are mainly interested in the amount of media coverage they receive, others are interested in the amount of traffic that the media drives, or the amount of sales or clients the media brings. Others are primarily interested in image development. Their focus is more on reputation building and credibility. Some companies measure a campaign's success on the number of media hits, others on the response to each media hit; another way to measure, is to track the value of the story in advertising dollars. This can be done by tracking what a full page of...
How to Hire the Right Publicist
If you are a business owner, author, musician, actress or artist, you probably know how crucial it is to seek publicity. Advertising either costs too much, doesn't do enough or doesn't work for what you need--and you don't have the time to self-start a publicity campaign to get the PR you need to make your career a success. This is why you need a publicist to do it for you. No one has to hire a publicist. If necessary, one can do most of their publicity on their own if they felt compelled to do so. However, what people do not realize is that a publicist does their job daily. They are well-versed in PR writing and pitching-- and when it is do or die with a producer on the other end of the line--and...
Business-To-Business Marketing and PR
Business to business marketing research is very competitive, due to the existence of a large number of firms conducting market research activities. An emerging area of study and practice concerns internal marketing. The study conducted on employee training and management, results in positively impacting the acquisition and retention of customers. B2B marketing companies provide internal marketing study and recommendations, when specifically requested. Many marketing research firms also offer PR services to their clients. The marketing firms employ creative and imaginative individuals, capable of providing their clients with ideas and PR campaigns that suit the client?s requirements. They achieve...
For Immediate Release! - Using the Power of...
Did you know that one of the most under-utilized, and yet effective promotional methods available is the traditional press release? Many home based business owners don't recognize or utilize the power of this effective PR tool, because most believe that PR is reserved for large corporations with public relations departments. However, nothing is further from the truth! The U.S. economy is, in many respects, driven by small businesses (of which home based businesses comprise a significant portion) and therefore, home based business owners have a lot to contribute to the business community. What better way to launch your business, announce updates or publicize a new product offering by distributing a...
Thriving During a Recession
Strange as it seems, The Great Depression launched a billion dollar industry. It was during the depths of the depression that the cosmetics industry was born. Cosmetics were an affordable luxury. Entertainment was another industry that thrived. Both industries offered the public something it craved, but these were also industries that chose to market and forge ahead during the most precarious of times. Even during those worst-of-times, money was made and fortunes were built. Yet what do most companies do when times get tough? They slash their marketing budget. Fear can make fools of the best of us, and taking a fear-based approach to marketing during challenging times, is foolish at best. Everyone...
Follow-Up Calls - Welcome to the PR Minefield
To follow up or not to follow up: The media is not overly fond of follow-up calls. They get hundreds of calls a day and most are from people who are trying to convince them to cover a completely inappropriate story. Put yourself in the place of an editor or segment producer. You have a story to finish. You're on a deadline and every five minutes you're receiving calls from people trying to sell you another useless story idea, or trying to monopolize your time. After a while you get angry, and rightfully so. If you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created. Making follow-up calls is...
Every business tries to stay upfront with their customers. The free market scenario has brought a situation that is characterized by cutthroat competition. We live in a world that is ruled by "survival of the fittest" policy. Every company tries to put its best foot forward in order to outdo its peers. The race to be ahead has resulted in companies coming up with new and innovative marketing strategies to gain a competitive edge over their competitors. There are a host of marketing techniques that can be used to the advantage of the organisation. Direct mailers, attractive offers, door-to-door selling, huge incentives, corporate advertising, extensive public relations campaign, lavish promotions etc...
Creating Success Through Emotional Marketing
If you're spending the bulk of your time focusing on how and where to market, you could be missing the boat when it comes to building a successful business. You can have a dynamite advertising campaign, the best public relations campaign, or the most far reaching social media campaign, but if you haven't created a compelling emotional message, all of that time, hard work, money and ingenuity could be for naught. Your message is what resonates with and sells your potential clients or customers. Whether they see your message on TV, in a magazine, on a blog or on Facebook is not nearly as important as whether that message strikes an emotional core in them. You need to connect with your audience; you...
How To Communicate Your Sales Message So Buyers...
Wouldn't it be great that every time you made a sales presentation, write a letter, send your sales literature or place an ad that you knew, with some certainty, that you could get your prospects to take action and respond to your offer? Well, to put it bluntly, it's not that difficult if you simply apply the basics of marketing. Unfortunately, marketing is one of the least understood and arguably one of the least underutilized, course of action, in business today. Marketing has and will continue to make the difference between the survival and extinction of a business today. Treading our way into the future with the overwhelming velocity of day-to-day change in this wildly unpredictable changing...
How To Create A Successful Image And Brand
How your customers and potential customers perceive your business is an essential key to your success. Creating a successful brand, which includes your business image, is one of the most important things you will do as a business owner. Creating a successful image and brand can be a costly endeavor. However, there are several simple ways you can create a strong image and brand for relatively inexpensive, including: Identify your target market If you haven't already done so, identify your target market. Who are your prospective customers? To identify your target market, consider their age range, education level, financial status, and geographical location. Choose your business name wisely Your...
Kazakhstan’s Enemy Number One: Rahkat Aliyev
Vienna was an epicenter of the Cold War, a front-line city awash in spies, traitors, secret police and defectors from behind the Iron Curtain. Eighteen years after the collapse of the USSR, Vienna is once again at the forefront of an East-West struggle, as Kazakhstan’s “enemy number one,” Rahkat Aliyev, formerly Kazakhstan’s ambassador to Austria and the OSCE, resides there. In May 2007, following the disappearance of two prominent Nurbank executives, an institution controlled by Aliyev and an investigation which implicated him in their kidnapping, Kazakh President Nursultan NAzarbayev stripped Aliyev of his government posts and the Kazakh government had Aliyev arrested in Vienna under an...
Ethical Search Engine Optimisation - Link Building
This article covers the basics of why webmasters need to build links to their websites, why google penalizes people for buying links, and the best way to build links whilst staying on the right side of Google! The old Approach to getting listed in Google - (Still practiced by some out of date SEO companies!) It used to be recommended that to get your website lists in Googles search engine you should submit your website to Google, and as many other search engines as possible. Whilst this (cough) May work, it is an incredibly time consuming process. Even Google themselves admit that because of the sheer number of sites submitted it can take weeks for any kind of results... and that's if anything...
The Benefits of Viral Marketing For Website...
Viral Marketing is free, word-of-mouth advertising. It's important to provide an incentive that encourages others to spread the word about your product, quickly and inexpensively with little effort on your part. This creates potentially exponential growth in the message's visibility and effect. Hotmail is an example of successful online marketing. The company started offering free e-mail accounts, with a link back to Hot Mail at the end of every e-mail message sent by one of its customers. That spread the word about the service like a virus, with every customer a virtual "carrier" of the message. Benefits of Online Marketing Include: - Free advertising - Short term gains - immediate visitors. - Long...
Internet Sociology – Social Media
This is done by coupling a sound PR and marketing strategy with a social media campaign in order to get your message out to millions of potential customers quickly, efficiently and effectively. Through the use of article PR, blogs, micro-blogs, social networking sites, business networking sites, online profiles and more, social media makes it possible to capitalize on the multitudes of people online who are willing to share what you have to say with their family, friends, co-workers and associates. By providing a near instantaneous response, social media has given the term “viral marketing” a whole new meaning since one message sent out on a platform such as Twitter can literally reach tens of...
Internet Sociology - Social Media
This is done by coupling a sound PR and marketing strategy with a social media campaign in order to get your message out to millions of potential customers quickly, efficiently and effectively. Through the use of article PR, blogs, micro-blogs, social networking sites, business networking sites, online profiles and more, social media makes it possible to capitalize on the multitudes of people online who are willing to share what you have to say with their family, friends, co-workers and associates. By providing a near instantaneous response, social media has given the term "viral marketing" a whole new meaning since one message sent out on a platform such as Twitter can literally reach tens of...
PR 2.0 = the Evolution of Pr, Nothing Less,...
There are many of us running back and forth from the edge to the center who would love to drop "2.0" from the new evolution of PR. Hey, it's even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet. The subject itself is a catalyst for healthy, informative, and motivating conversations. I was reminded of this as good friend Kami Huyse shouted on Twitter recently, "I hate PR 2.0 I HATE PR 2.0. I can't say it any louder, you get my drift. Come on folks, we aren't software developers here." The irony is that when I first started using the term in the mid-to-late 90s during the Web 1.0 era, it was indeed inspired by software development. To reach a...
The social media explosion has been a boon to small firms trying to get a foothold with a larger audience. With that online exposure, however, there are sometimes unexpected results. An important part of creating an online presence is keeping tabs on how others online perceive your brand. Here are three easy ways to monitor your firm's online presence. Read Your Own Website Just as some of us never check our own voicemail greetings, some firms build a webpage and never go back to see how it performs. If you haven't read your own website since you last updated it, it's time to get into the habit. Broken links and other webpage errors quickly give your firm a black eye with your potential audience...
Make $5,000 a Month Online With Just Your...
I am not sure about you, but I care about the image I am representing on the Internet. With the popularity of the World Wide Web and how it has become a part of everyday life, many people are setting up a presence on the internet. However, this could be a good or bad thing. Keep an eye on the news and you will see reports about how employers are checking your background online as part of their research. The problem is that there might be negative information online that could hurt your reputation or future employment. So where do people turn to when they want to improve their image online, but do not have the hours upon hours to use for research and updating? What can you do to solve this problem...
With the credit crunch affecting people from all walks of life right across the country, charity shops are reporting a marked and very noticeable increase in sales. The up side is that people may be buying from the charity shops however, there has also been an alarming fall in the number of people making charitable donations. While sales may be notably increasing, many charities are having to make staff cutbacks and are being forced to reduce services in an attempt to keep afloat in the current economic downturn. The government are stepping in with over £40m which is planned to help charities to assist people through the recession. The plans include giving grants to deprived areas, a...
How Do You Choose a Network Marketing Company?
Network Marketing is the ultimate home-based business. Here's a quick review of the advantages of starting a network marketing business from home: * You can run this business from your home, with no employees, no bookkeeping, no inventory, and no shipping. * You can set your own work hours. * Low investment compared to traditional businesses. * You determine how much income you make through your own effort. * You choose when to take vacation and for how long. * The main focus of your business would be to sell products, mostly by Internet, and help those who also want to build a business to duplicate your success (competition is encouraged!). * As your business grows, your income would become more...
Social Media, SEO, and Website Design - Using...
Digital media is becoming the biggest arena for businesses to advertise themselves to the rest of the world, with television adverts, websites and social media advertising increasingly used by the in-house or external marketing departments of big companies. There are two approaches to digital marketing and which one you take depends on how big your brand is. Firms like Pepsi, Tesco and Hi Tech are internationally known so they can afford to focus on television advertising and direct sales through their websites. If a company has a less well known brand reputation, they need to really push their name into the public eye and actively target customers who will actually want to buy their products. For...
Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value. To answer the question stated above it is important to explain what a corporate brand is. It is then also important to look into the issue how a corporate brand is beneficial to an organisation. What kind of financial benefit it can give to an organisation and to what extent it helps organisations to gain competitive advantages over its competitors. There are several definitions of corporate brand presented by different authors and scholars. Some of the defamations are as follow: David A. Aaker defined corporate...
Does Hoodia, the African Weight Loss Secret,...
Astounding as some dieters say the new Hoodia weight loss supplement is, other dieters say it's a fake and doesn't work at all. If you're not familiar with Hoodia Gordonii, it's the new fad in dieting products. It comes from a cactus type plant in South Africa and has been eaten there for thousands of years by the aboriginal natives. The San Bushmen in the Kalahari Desert eat the Hoodia succulent plant by picking off a piece before a hunting trip or period of time they know they won't have much food to eat. By ingesting the piece of Hoodia they know that they will not be hungry for the entire day. This of course is very helpful when you are living in the desert and the availability of food is very...
Biltmore Who’s Who Inc. Biltmore Who’s Who Scam - False or unfairly targeted. Biltmore Who’s Who is not a scam…according to the many members who sing the praises of what this social networking and registry entity did to help them strengthen their business and personal brand reputation online.The Biltmore Who’s Who roster includes thousands of members, and while no entity can ever claim to please every potential client, many members rave at about the positive benefits they enjoy: - Landscape Design Professional Arthur Lempke, Houston Texas credits Biltmore Who’s Who’ for his networking success: “Biltmore Who's Who has helped me tap into my inner strength of what the networking world...
Watch The Construction Industry Base In Shenzhen
Short span of 20 years, from scratch and from weak to strong watch industry in Shenzhen from Hong Kong's watch industry, to undertake independent research and development transferred to their own brands, has become the world's largest watch and clock production base, not only to gather more than 1,100 businesses, 160,000 practitioners, thousands of R & D personnel, the annual output value of 15 billion yuan, accounting for 40% of the world's total output; also occupies a watch industry, nine "Chinese famous brand" in the four seats. This pace of development can only be described as fusion. As a "nuclear reactor" in Shenzhen Watch & Clock Association, but also how to enterprises to create...
Printed Mouse Mats Help In Achieving Business...
Maintaining business relations with your clients and business associates can take you to success easily. It helps you to grow and expand your business and achieve your business objectives easily. Whether your business objective is related to growth or expansion, or aims at profit maximisation, the printed mouse mats can help you to achieve those aims easily and efficiently. Use them to advertise your brand and reach out to the target consumers. This would help them to know about the brand and the products or services provided by it. This in turn would attract them to your brand and help you to get good profits. The free promotional mouse mats are one of the most popular promotional items as they are...
In a Business Plan of a big and medium size organization, a Marketing plan is normally form the main component of the content in it. To a a great extend, the goal of the Business Plan are determined mainly by the Marketing Plan. It is true because a Marketing Plan deal the revenue generation for the business. The other components are the Financial plan, Product Development plan and other operational plans. In a Marketing Plan, a marketing objective one of the key components. It highlight the the purpose of a business at a macro level and expressed in a form of Marketing direction and goal. Marketing Direction For a Marketing direction, it spell out the long term intention of the marketing for...
Zero in on the Best Promotional Products Company
There is an endless range of promotional products that may be used for advertising and promoting one's brand. These items are very popular as they are economical and are easily affordable by all. If you also wish to promote and advertise the brand then it is best to zero in on the best products for your company. There are some factors that need to be considered before choosing the most appropriate promotional gifts for promoting and advertising your brand. The items chosen for promoting and advertising your company should be of the best quality. Whatever product is chosen for promoting and advertising your brand should be of the best quality and you should not compromise as it plays an important...
Brand Ambassador 4
8 Things Your Mother Should Have Told You About Brand Ambassador and Branding Branding information isn't always reliable when you search on the web, as too many people are trying to sell you something instead of actual providing useful resources you can use. Below are 8 tips about branding and brand ambassador that I hope you find helpful. We've spent ages looking for the most accurate branding information to give you, and this is what we've got... Tip #1 It is a fact that now-a-days customers buy products based on brand reputation and in turn the brands get promoted when the customers use them frequently. Thus, having a logo works two ways for you; not only you earn profits when you make a sale but...
Cause-related sponsorship is a strategic positioning and marketing tool that links a company or brand to a relevant social cause or issue for mutual benefit. According to the International Events Group (IEG), spending on cause marketing has grown from virtually nothing in 1983 to an estimated $1.55 billion in 2009. Nonprofits benefit from cause marketing because they get needed financial help, technical assistance and volunteers, among other things. For corporations, supporting a cause can influence consumer buying behavior and loyalty and is a way to differentiate a company or a brand by taking on a social issue. 1) Assess Your Readiness: Determine if you are business-friendly. The cultures of...
5 Critical Mistakes That Will Kill Your Brand
If you want your small business to survive and prosper, you need to spend time and resources to build your brand image. I bet you will agree with me if I say that image building is really hard to accomplish. Everything must be seamless from logo design, brand name, color scheme, tag line to brand promise. But even the most powerful brands out there will easily fall from grace if they make the following fatal branding blunders, deliberately or mistakenly: Poor Business Identity Human beings are visual by nature. We tend to judge a product or even a person based on how we see them. The same is true with branding. If you'd like your brand to stick into a person's mind remember that photos tend to be...
Why are people brand loyal? Why branding is so important in business? What makes the brand successful? Finding answers to these questions leads to successful business which depends on repeat purchasing. It goes well beyond a logo or "look and feel" and encompasses the whole product concept - the promise of delivery, quality, and predictability. It goes beyond just letters, words, symbols, or a combination of these. Brand increases consumer satisfaction, loyalty and product attachments. Branding seeks to distinguish your company, product or service from the competition and create a lasting impression in your prospect's mind. Brand Management is one of the applications of marketing techniques used for...
Your Sales People Are the Brand
There can be debates in sales circles about who owns the customer: the business or the salesperson? While we may not get consensus on the topic, it's an indisputable fact that your salespeople, at the very least, own the immediate relationship with the customer, and thus can make or break any sale. Imagine two scenarios: Scenario 1 You've invested millions of dollars into marketing. Your brand has a strong reputation, and you're considered an industry leader. So when prospects think of buying a product in your category, you're the first vendor they call. So far so good. From this point forward, however, the control is removed from your hands and placed in those of your sales people (including your...
Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful - Carlsberg's slogan and advertising of 'probably the best lager in the world' generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing 'tools' are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant...
The Absolute Key to Google Search Engine...
In this article I'm going to tell you the ABSOLUTE KEY to Google search engine optimization. First I will start with the obvious to make sure you're doing the basics. What you probably know is that there is "on-page" and "off-page" SEO. Quickly, here are the basics to "on-page SEO": 1) Keyword in title 2) Keyword in description 3) Keyword in URL 4) Keyword used on page at least 3% of word density 5) Inner pages of other sites link to that page with the same keyword 6) Keyword in meta keyword tag (this probably doesn't matter) 7) Some LSI keyword usage (also probably does not matter) OK, you did that. That gets you "into the game" of Google search engine optimization and shows big G what keyword you...
5 Tips to Ace Any Job Interview
This article explores ways to surpass the inestimable prospect of a job interview and by the same token vastly increase your chances of landing your dream job. Tips I'm offering here are ones I've devised, experienced and used fruitfully in my own (ongoing) career so far. Most of the material in this article comes from personal practice and observations in the job market, the field of psychology, and the political sphere. Strange mix, isn't it? Not so strange if you realize that most of us living in modern megalopolises have to satisfy basic physiological needs (e.g.: eating), make daily choices that will impact the rest of our lives and participate, willingly or involuntarily, in the affairs of the...
Nigerian Banking Crisis: From irrational market...
Since Friday August 14, the Nigerian banking system has not been the same. What started as a rumour that some bank chiefs were about to be sacked became real. The CEOs of Intercontinental Bank, Oceanic Bank, Finbank, Union Bank and Afribank went to the office as CEOs in the morning and returned home early and jobless and with the real prospect that they were also on the verge of losing their stakes in the banks they have sat on as owner managers for close to two decades. The Central Bank of Nigeria (CBN), the apex regulatory organ for Nigerian banks had taken the decision to wield the biggest stick in the Nigerian banking industry. Sacking five CEO’s, three of whom before the sack, were...
Procurement Sourcing Strategy - What Makes a...
One of the many analyses you need to do when you are developing a procurement sourcing strategy is the supply positioning analysis. This segments your purchased items into four groups based on their importance and their criticality. The question you need to answer is "what makes a purchased item critical"? Here are three factors that can make an item critical to your organisation. The first factor is that of financial impact. If the purchased item is used in the manufacture of a wide range of end items, for example, then it could have a major impact on the financial performance of your organisation. If the item is unavailable it may stop production which in turn may reduce your overall sales and...
Management Level Music Business Jobs
You may dream of one day holding a management level job in the music businesses. If that is the case, here are the different music jobs that you can choose from. Personal Manager or Agent A personal manager or agent works with an individual artist or band and basically manages every aspect of their career. This ranges from their finances, booking their gigs, and advertising and promoting them. Most personal managers will only take on one to three clients at time, depending on how large the clients are and what level the clients are at. The main job of a personal manager is to see the band or artist succeed and make it to the top of the charts. Retail Sales Management Maybe you dream of working in a...
Star Limousine & Sedan Service DC offers Five Star Limo Service in Washington, DC Virginia & Maryland serving all major Airports Ronald Reagan National Airport, Dulles International Airport, BWI Airport, Leesburg & Richmond Airport and all Train Station in DC, VA & MD including Washington DC Union Station Car Service. Star Limousine & Sedan Service has been favorite of all corporations, public relation companies, advertising agencies, airlines, hotels and individuals for their transportation needs. Like every event this time also, Star Limousine & Sedan Service offers great service coupled with great prices for the President Barack Obama's Inauguration 2009. So, become a part of history and go the...
Leading Grower-Packer-Shipper of Greens, Cucumbers, Peppers, Tomatoes, and Squash, Launches System to Protect its Brand Against Unwanted Claims and to Leverage Traceability Information to Improve Profits. TraceGains, Inc., a leader in Advanced Brand Protection and Promotion solutions for the food and beverage industry, today announced that Patrick Farms, Inc. will implement TraceGains’ Positively Assured Traceability system in order to manage continuous compliance and instantaneous traceability for its case- and RPC-packed produce lines. The TraceGains solution will enable Omega, GA-based Patrick Farms to perform instantaneous trace-back and track-forward searches at the case level for its...
Audio Transcription - A Powerful Tool to...
Audio transcription is the term refers to transcribe audio files into text format. In simple words, it is a process of translating audio speeches into error FREE word format is called audio transcription. Generally audio files are in digital format such as wav, au, mp3 and some of in magnetic tapes and cassette format. It is a powerful tool to converting any kind of voice files, tapes, diskette into text version as per your business needs. Moreover, today most of business, organization, individuals or group of individual required these kinds of audio transcription services. Following businesses mostly required audio transcribing services:o Media professionals, journalistso Financial, legal and law...
What ensures an instant brand recall value among the consumers? Definitely superlative quality, great service are the factors that enhances a product's recall value but without a targeted and intelligent marketing effort, a good product cannot get the desired recognition among the customers. So what marks the beginning of a good marketing campaign? Every brand needs a unique symbol, a mark that the customers should associate with the product. If one is thinking of buying a pair of sports shoes, in all probability it is either the symbol of Nike or Reebok that flashes in the person's mind. It is the logo that helps a customer to instantly relate and recall a particular brand. A business logo is the...
Basel II and the Crisis - 15 Recommendations to...
Recommendations to banks 1. Stress testing should form an integral part of the overall governance and risk management culture of the bank. It should be actionable, with the results from analyses impacting decision making at the appropriate management level, including strategic business decisions of the board and senior management. Board and senior management involvement is essential for its effective operation. 2. A bank should operate a stress testing programme that: promotes risk identification and control; provides a complementary risk perspective to other risk management tools; improves capital and liquidity management; and enhances internal and external communication. 3. Stress testing...
The King Reports have always been synonymous with best business practice - from risk management, internal auditing, compliance, performance assessments, boards and committees, and more. The revised King Report III on Governance for South Africa was launched on 1 September 2009 and introduces a code of corporate governance that includes the regulation of the role of stakeholder relations. King Report III came into effect and replaced the existing King II on 1 March 2010. This review of King II has come about because of changes in international governance trends and the reform of South Africa's company laws (with the Companies Act of 2008 expected to come into effect on 1 July 2010). Globally...
Interviewing 2.0 - Setting a New Dial of...
Assessing the next career opportunity often brings a range of emotions for job seekers. There's exhilaration and excitement about exploring new possibilities, learning new skills, solving issues and building new relationships, but there also may be anxiety over the changes that may transpire and fear of the unexpected. For job seekers who lived through a toxic workplace experience where bullying, mobbing and/or dysfunctional behavior was the norm, this fear may be especially heightened. The range of emotions varies among job seekers and the time between these stages may also differ from person to person. However, thanks to the Internet and Web 2.0 technologies, today's job seekers have a wealth of...
Recession Proof Jobs for Women: Do They Exist?
It seems like every time you turn on the news these days, you hear about more and more people getting laid off permanently from their jobs. Many people had worked at their place of employment for many years, but that didn’t matter. The bad economy has made their jobs disappear overnight. This is pretty scary for most people – especially women. If you’re currently looking for recession proof jobs for women, the fact is, there are some careers that are indeed recession proof. That’s the good news. The bad news is that you may not be currently qualified to do any of them, due to lack of training and experience. Here’s a quick list of some recession proof jobs: Accountant Administrative...
How to Write an Objective Statement
v> Writing an Objective A growing trend in new resumes is to give short shrift to or eliminate the "objective" heading altogether. Here are some compelling reasons to include this very important career statement in your resume and a top-10 tips list for writing a memorable one.Seizing an opportunity to submit as many applications as possible, some job applicants are omitting the traditional objective statement element within their resumes. Rewriting objectives to accommodate every possibility seems challenging, while including over-generalized statements seems to do more harm than good. Nevertheless, when one considers the real purpose of an objective, the inclusion of it appears to be mandatory...
Never rely on search engine traffic to support the bulk of your marketing efforts. The risk of doing this a greater than you think. Search engines are constantly changing and evolving to stay one step ahead of spammers and unethical optimization practices. Recently, thousands of Web sites that were #1 in the Google search engine for many years suddenly found themselves on page 10, 20, 30 or worse.(This actually happened in September through early November 2005 due to a change in the Google algorithm.) It is crucial to remember that your "natural rankings" or "non-paid page placement results" in the major search engines of Google, Yahoo, MSN, AOL and Ask Jeeves are free. Search engines do not...
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible. Some of the elements of a PR program include research, mediarelations, publicity, special events, employee relations,client relationship management, crisis communication, tradeshows/conferences, community and government relations, andcorporate identity. PR helps you shape internal and externalopinion about your organization with an eye toward buildingsupport among your key "publics." What can you expect from PR if it is done correctly? - Boost Credibility. Media coverage or word-of-mouth from theright people heightens your credibility much more than an adever could. - Build...