| In this information crazy, social media frenzied world | | | | that you cannot comment on then you must email or |
| that we live in, it is becoming increasingly necessary for | | | | communicate with the writer somehow to voice your |
| companies and individuals to protect their online | | | | concerns. Doing nothing is not an option. |
| reputations. | | | | 3. Hire an online reputation management company. If |
| Here are 3 things that you can do to protect yourself | | | | you have a serious problem with your online reputation |
| from overzealous individuals who do not care about | | | | and much has been written in a negative fashion, you |
| the harm they do to others online. They want to prop | | | | may have to take matters a lot more seriously. |
| themselves up by tearing others down. It's not really | | | | People tend to believe the negative stuff before they'll |
| their fault; they've been programmed that way. | | | | believe the good stuff. It's the way people have been |
| 1. Be offensive instead of defensive. A good offence | | | | programmed. Therefore, you'll have to push the |
| that you can take online is to publish your own positive | | | | negative stuff away from view. |
| content about you and your company. For example; | | | | That often means getting the negative stuff off of the |
| post positive testimonials and reviews about your | | | | front page of a search engine like Google and that |
| products and services so that people who seek | | | | takes a serious amount of time, energy and |
| information can find the positive stuff before they find | | | | knowledge. There are a few companies out there that |
| any negative. | | | | can do this for you. It is expensive, yes. However, you |
| Once you've posted your content make sure that you | | | | get what you pay for. |
| promote it through social media channels. This will help | | | | Thank of all the business you will be losing as a result |
| your search engine rankings because Google likes to | | | | of the negative things that people write on the internet |
| see back links to your online content. | | | | then, factor that into your decision as to whether or |
| Do you keyword research so that you choose | | | | not your should take this type of action. |
| negative keyword phrases such as "your company | | | | I recently came across a company who had a huge |
| scam" or "your company fraud." This will also help in | | | | online reputation problem because of a well publicized |
| your search rankings. Remember, people will | | | | lawsuit. In my estimation this is costing that company |
| appreciate your candor if you be honest with them in | | | | millions of dollars a year in lost revenue. |
| telling them that you are managing your online | | | | As your company grows and becomes more in the |
| reputation in your articles. | | | | public eye you will need to manage your reputation |
| 2. Rebut any online negative comments when possible. | | | | online sooner or later. My suggestion is you do it |
| If you find anything negative online make sure that you | | | | sooner. If you don't, you may wake up one day to find |
| comment on it directly. If it's in blog format this should | | | | out you're on the front page of Google for something |
| be easy to do. | | | | negative. That's bad, period. |
| However, if the negative comments are in a website | | | | |